The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Content provided by Dee Boswell-Buck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dee Boswell-Buck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Strategize Your Business Online with Dee Boswell-Buck
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The Website Formula Every Women-led Business Needs To Know To Thrive Online
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Content provided by Dee Boswell-Buck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dee Boswell-Buck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”
—Rachel Di
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.
If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!
Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.
It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.
Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!
Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.
Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...
In this episode, you’ll discover:
- The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
- Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
- How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!
If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!
Highlights:
00:41Rachel’s journey: Full-time to fractional support to bold business owner!
06:23The right fit: Who do you serve?
08:10Motivation: Supporting women-led businesses
09:16From lockdown to slow down
11:30Invest in your website
14:26Collaborate with your community
16:49Health, navigation & security
18:02Call to action!
19:19Visual identity
20:26The Unicorn’s Guide to Branding
22:20Experience & expertise = priceless (time saved)
25:17To blog, or not to blog?
29:57Maintain, optimize & market your website!
32:58Unicorn Geek: Packages, training & resource library
34:32Connect with Rachel!
Links:
https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 episodes
Share
Fetch error
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Last successful fetch was on October 07, 2024 04:13 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 308457136 series 2906631
Content provided by Dee Boswell-Buck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dee Boswell-Buck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”
—Rachel Di
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.
If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!
Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.
It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.
Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!
Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.
Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...
In this episode, you’ll discover:
- The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
- Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
- How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!
If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!
Highlights:
00:41Rachel’s journey: Full-time to fractional support to bold business owner!
06:23The right fit: Who do you serve?
08:10Motivation: Supporting women-led businesses
09:16From lockdown to slow down
11:30Invest in your website
14:26Collaborate with your community
16:49Health, navigation & security
18:02Call to action!
19:19Visual identity
20:26The Unicorn’s Guide to Branding
22:20Experience & expertise = priceless (time saved)
25:17To blog, or not to blog?
29:57Maintain, optimize & market your website!
32:58Unicorn Geek: Packages, training & resource library
34:32Connect with Rachel!
Links:
https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
58 episodes
All episodes
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Similar to Strategize Your Business Online with Dee Boswell-Buck
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Welcome to Almanac, your portal to mindful living guided by the seasons. Join host Emily Thompson on a year-round journey filled with seasonal joy and moments of wonder. Tune in to discover how to reconnect with the magic of everyday life, find inspiration, and craft a life with intention. Looking for Being Boss? Tune into our new feeds, Being Boss with Emily and Kathleen and Being Boss with Emily Thompson for over 300+ episodes.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
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