Why Plan B Will Always Diminish Your Efforts For Plan A

Strategize Your Business Online with Dee Boswell-Buck

“When I really committed to my business, one of the things I wanted to make sure was that every single woman from every single cultural background and every age group felt safe with myself and with my team.”

- Amanda Reid

Are you the type of person who always has a backup plan in place? Usually, having a plan B is a practical approach. But when it comes to running your business, you may find that having a plan B will actually diminish the effort that you put toward your plan A, causing you to settle for less than what you really want.

Amanda Reid is the founder of Amanda Reid Makeup, as well as makeup artist and hair stylist who works on a wide variety of clients from brides to CEOs.

And she knows the value of having one clear plan… and sticking to it!

Although Amanda has a degree in Criminology, she firmly shoots down the idea of going to law school. “It’s not part of the plan. The plan is to build this business and for it to be successful,” Amanda says. “I always knew that if I had this escape plan in the back of my mind, that I would use it one day if it got really hard.”

Instead, Amanda has worked hard to create a thriving business that is in alignment with her values, ensuring that her clients and team always feel respected, safe, and comfortable.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• The mindset strategy that Amanda uses to keep herself focused on her plan A
• The practices and procedures that Amanda put in place to ensure that her team are able to work successfully with diverse clientele
• What her background in criminology wound up teaching her about business

About Amanda Reid: Amanda Reid is a makeup artist and hair stylist with 18 years of experience who works with clients from all walks of life, age groups, and industries. Amanda Reid Makeup is the company headed by this dynamic artist, who leads a highly skilled team in the areas of bridal, corporate photoshoots and video, commercial shoots, and private clientele in the Greater Toronto area.

Highlights:‌ ‌

00:01 Intro

01:55 Meet Amanda Reid

03:11 Amanda’s journey

04:04 How she grew her business & team

08:26 Makeup for diverse clientele

10:07 Values & procedures

13:01 Having a strong mindset

16:19 Plan A v. Plan B

17:45 Criminology & forensic science

19:48 Why not law school?

23:19 Pandemic shifts

29:44 Showing up during lockdowns

33:08 Benefits of professional headshots

34:27 Online class & top 2 feelings

39:29 Social media

43:00 What’s on the horizon?

Links:‌ ‌

Amanda Reid

http://www.amandareidmakeup.com

https://www.facebook.com/AMRAmandaReidMakeup

Instagram: @amandareidmakeup

Work with me: http://www.deeboswellbuck.com

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