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972: The Future of Search: SEO vs LLM Optimization with Sam Dunning

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Manage episode 494904888 series 3387246
Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt.

⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠

Connect with Abagail⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠

⁠⁠⁠All the Links!⁠⁠

Episode Highlights

  • Why SEO Still Matters (But Not for Everyone). [0:05:52]
  • How to Stop Falling into the Traffic Trap. [0:09:40]
  • The “Money Keyword” Matrix. [0:13:05]
  • What AI Search Really Means for You. [0:16:30]
  • Harnessing Speed as Your Superpower. [0:27:05]
  • Why Resonating with Your Dream Client is Still #1. [0:30:00]

Sam breaks down why SEO isn’t always the right investment (yep, you heard that right), how to prioritize high-intent content, and why speed is your superpower as a small business. Want to demystify the new rules of search, break down how to build a future-proof SEO strategy, and reveal why speed and specificity might be your biggest competitive advantages? Stay tuned!

Our Advertiser

FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

974 episodes

Artwork
iconShare
 
Manage episode 494904888 series 3387246
Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt.

⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠

Connect with Abagail⁠⁠⁠

⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠

⁠⁠⁠All the Links!⁠⁠

Episode Highlights

  • Why SEO Still Matters (But Not for Everyone). [0:05:52]
  • How to Stop Falling into the Traffic Trap. [0:09:40]
  • The “Money Keyword” Matrix. [0:13:05]
  • What AI Search Really Means for You. [0:16:30]
  • Harnessing Speed as Your Superpower. [0:27:05]
  • Why Resonating with Your Dream Client is Still #1. [0:30:00]

Sam breaks down why SEO isn’t always the right investment (yep, you heard that right), how to prioritize high-intent content, and why speed is your superpower as a small business. Want to demystify the new rules of search, break down how to build a future-proof SEO strategy, and reveal why speed and specificity might be your biggest competitive advantages? Stay tuned!

Our Advertiser

FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

974 episodes

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