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32. Overcoming Objections
Manage episode 228718644 series 1744517
Content provided by Matthew Rempel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Rempel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Alternate title: Values, Alignment, and Customer Questions
Marketing is about aligning your product or service with the values of your customers, then helping them overcome the objections they might have about purchasing the product or service.
There are three steps to start overcoming your potential customers' objections:
- Align your product or service with values
- Align those values with the right customers
- Answer the most common questions that come up between the first contact with your brand, and the point of sale
Links:
HBR article on the elements of value
---
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email [email protected]
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen/Read on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
72 episodes
Share
Manage episode 228718644 series 1744517
Content provided by Matthew Rempel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Rempel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Alternate title: Values, Alignment, and Customer Questions
Marketing is about aligning your product or service with the values of your customers, then helping them overcome the objections they might have about purchasing the product or service.
There are three steps to start overcoming your potential customers' objections:
- Align your product or service with values
- Align those values with the right customers
- Answer the most common questions that come up between the first contact with your brand, and the point of sale
Links:
HBR article on the elements of value
---
Does trying to grow and market your social enterprise overwhelm you? Strategy Made Simple offers coaching to help social entrepreneurs develop marketing systems so they can market with confidence and grow their impact. For more information, please email [email protected]
Do you have any comments about this episode? Please tweet @MatthewRempel and I will respond as soon as possible.
Listen/Read on StrategyMadeSimple.ca
Strategy Made Simple: Keep it Simple
72 episodes
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Similar to Strategy Made Simple
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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