S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses

Strategy Simplified

Send us a text

In episode 9 of our Intro to Casing series, we break down a classic M&A case with a market sizing element. Inspired by EY-Parthenon’s private equity work, this case features a Pan-Asian PE firm evaluating the acquisition of Rapid Buses, a Malaysian bus manufacturer.
Join Ed and Jenny Rae as they estimate total bus demand in Malaysia, assess buyer types, and consider expansion opportunities - all key steps in a commercial due diligence.

Perfect practice for interviews with EY-Parthenon, Strategy&, Bain, and other firms that focus on M&A and PE.
Key Takeaways:

• How to structure a PE-led M&A case with market sizing
• Estimating demand using top-down segmentation
• Identifying drivers of an attractive market for investment

Additional Resources:

• Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
• Free consulting application deadlines tracker
• Download a step-by-step Case Prep Plan (free)

Real Talk About Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Connect With Management Consulted

• Schedule free 15min consultation with the MC Team.
• Watch the video version of the podcast on YouTube!
• Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights!
• Join an upcoming live event - case interviews demos, expert panels, and more.
• Email us ([email protected]) with questions or feedback.

Chapters

1. S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses (00:00:00)

2. [Ad] Real Talk About Marketing (00:08:34)

3. (Cont.) S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses (00:09:22)