Uplift: He educates us on the realities behind the TV show Hoarders and the mission of his company Lifecycle Transitions.

Strawberry Letter

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brandon Bronaugh.

A life transition expert and one of the faces of A&E’s hit show Hoarders.

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🎯 Purpose of the Interview

The interview aims to:

• Explore the deeper emotional and psychological aspects of hoarding.
• Highlight Brandon Bronaugh's unique approach to helping individuals and families transition through crisis-level home situations.
• Educate the audience on the realities behind the TV show Hoarders and the broader mission of Brandon's company, Lifecycle Transitions.

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🧠 Key Takeaways 1. Hoarding Is a Mental Health Crisis

• Hoarding is not just clutter—it’s often a manifestation of unresolved trauma.
• The physical accumulation reflects emotional and psychological pain.

“You learn more about a person from their home than any other facet of their life.” – Brandon Bronaugh

2. Lifecycle Transitions: A Holistic Approach

• Bronaugh’s company blends emotional, logistical, and real estate support.
• Services include cleanup, therapy, home evaluations, and even relocation.
• The Transition Evaluation Assessment (TEA) helps clients decide whether to stay, sell, or relocate.

3. Clients Often Don’t Self-Identify as Hoarders

• Most clients are high-functioning individuals who don’t recognize their behavior as hoarding.
• Shame and embarrassment are major barriers to seeking help.

“Very few people have ever called it. I mean, we do… but what I didn’t know is what it took for them to get to that point.”

4. Health and Safety Risks

• Hoarding environments can lead to respiratory issues, mold, fire hazards, and even death.
• Bronaugh created a mold remediation division after realizing the health dangers hidden behind clutter.

5. Demographics and Challenges

• About 80% of Bronaugh’s clients are Caucasian, but hoarding affects all races and socioeconomic backgrounds.
• Cases range from teenagers to the elderly.
• Hoarding has a high recidivism rate (65–70%).

6. Spiritual and Entrepreneurial Journey

• Bronaugh started as a property preservation contractor.
• His mission evolved into a humanitarian effort to save lives.

“God had a plan. He said, no, you’re going to save lives and change.”

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💬 Notable Quotes

• “When you go home, that’s when the mask is taken off. That’s when you can be your most authentic self.”
• “For every one year that a client goes without addressing the hoarding conditions… is equivalent to about one day of actual cleanup.”
• “We’re going to build this ecosystem… that we can do what most companies would take nine months to do in 30 days.”
• “The home is killing them.”

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📞 How to Get Help

• Website: LifecycleTransitions.com
• Email: [email protected]
• Services include in-home evaluations, virtual assessments, and a zero-contact cleanup option for clients too ashamed to be present.

#SHMS #STRAW #BEST

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