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Strictly Business Live From Cannes Lions: How Deloitte and AWS are Harnessing AI Tools
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Variety hosts a conversation during the Cannes Lions festival with Michelle McGuire, principle and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners for Amazon’s AWS. The two discuss how their companies are harnessing AI tools and data analytics to guide sports marketing expenditures for blue-chip brands. The pair reflect on how their experiences working together underscore that even the biggest corporate players need partners to help drive the AI productivity revolution.
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Manage episode 490309821 series 2162140
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Variety hosts a conversation during the Cannes Lions festival with Michelle McGuire, principle and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners for Amazon’s AWS. The two discuss how their companies are harnessing AI tools and data analytics to guide sports marketing expenditures for blue-chip brands. The pair reflect on how their experiences working together underscore that even the biggest corporate players need partners to help drive the AI productivity revolution.
See omnystudio.com/listener for privacy information.
372 episodes
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Similar to Strictly Business
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
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