Go offline with the Player FM app!
Strictly Business Live From Cannes Lions: How Deloitte and AWS are Harnessing AI Tools
Manage episode 490309821 series 2162140
Variety hosts a conversation during the Cannes Lions festival with Michelle McGuire, principle and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners for Amazon’s AWS. The two discuss how their companies are harnessing AI tools and data analytics to guide sports marketing expenditures for blue-chip brands. The pair reflect on how their experiences working together underscore that even the biggest corporate players need partners to help drive the AI productivity revolution.
See omnystudio.com/listener for privacy information.
372 episodes
Manage episode 490309821 series 2162140
Variety hosts a conversation during the Cannes Lions festival with Michelle McGuire, principle and chief commercial officer of Converge by Deloitte, and Ruba Borno, VP, global specialists and partners for Amazon’s AWS. The two discuss how their companies are harnessing AI tools and data analytics to guide sports marketing expenditures for blue-chip brands. The pair reflect on how their experiences working together underscore that even the biggest corporate players need partners to help drive the AI productivity revolution.
See omnystudio.com/listener for privacy information.
372 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.