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The RealReal founder Julie Wainwright has written a memoir–and an entrepreneurial survival guide
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This week on Strictly VC Download, TechCrunch Editor in Chief, Connie Loizos, sits down with Julie Wainwright, the founder of The RealReal who faced one of tech's most public failures with Pets.com. They discuss Julie's recent memoir, Time to Get Real. They get into board dynamics, leadership challenges, and how she rebuilt her career when Silicon Valley tried to write her off.
Chapter:
00:00 - Introduction
03:08 - Breaking barriers in tech leadership
06:08 - Leading pets.com through the dot-com boom and bust
09:10 - Personal fallout: Divorce, media pressure, and retreat from Silicon Valley
12:27 - Rebuilding after failure and exploring new business ideas
15:35 - The founding of The RealReal and insights on launching in luxury resale
18:08 - Leadership challenges, difficult personalities, and board dynamics
21:34 - Reflecting on stepping down from The RealReal and its impact
24:28 - Launching Ahara and the mission behind personalized nutrition
27:03 - Nutrition trends, combating misinformation, and final reflections
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