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Episode 118: Increasing Email Open Rates, With Cole VanDee
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In this episode of Stronger Sales Teams, Ben Wright is joined by Cole VanDee, co-founder of Inboxing Engine, for a compelling exploration into the ever-evolving landscape of email marketing. With a wealth of experience in building scalable email systems, Cole offers a nuanced perspective on the true value of email marketing in today’s business environment. Together, they examine whether email remains a powerful tool for driving ROI and adapting to AI-driven technologies — or if it’s becoming a thing of the past.
About the Guest:
Cole VanDee is a recognised authority in scalable email marketing systems. As the co-founder of Inboxing Engine, he has helped countless brands unlock hidden revenue through strategic and results-driven email campaigns. With over 327 million emails sent and $106 million in recovered revenue to his name, Cole’s tried-and-tested frameworks consistently turn underperforming email lists into high-converting assets. He works primarily with rapidly growing businesses in the $10 to $50 million range, helping them drive measurable returns while steering clear of the pitfalls of spam folders.
Key Takeaways:
- Email marketing is a viable and potent tool for sustained growth, focusing heavily on adding value before making asks.
- Building a scalable email marketing system involves automation, strategic timing, and personalisation to enhance engagement.
- Crafting powerful subject lines should focus on avoiding spam triggers to ensure messages land in the inbox.
- Key elements of successful email strategies include leveraging the sender name’s reputation and implementing intelligent automation flows.
- Continuous value delivery through text-based communication bolsters email reputation and encourages consistent engagement.
Time Stamps:
0:00 Intro
1:12 Guest Introduction
3:35 Inboxing Engine
4:48 Email Marketing: Funeral or Rebirth
7:09 Building Out A Scalable Process With Email
9:01 Format For Building Out Scalable Process with Email
11:13 Building A New Email List
12:50 Systemising The Structure of Building An Email List
17:10 Spam Folder: Myth or Real?
17:54 Subject Line Recommendations
19:35 Scary Tips For Increasing Engagement or Open Rates
21:07 Revving The Growth Engine For The Next 12 Months
22:16 Guest's Socials
22:41 Road to Cairns
23:41 Outro
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