Twinkle twinkle, little star, how I wonder what you are…. No, really – what are stars made of and how did they get all the way up there in the sky? Let’s find out more with astrophysicist, Dr Kirsten Banks! Get ready to blast off in 5, 4, 3, 2 1!
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Why Trust and Transparency Are Key to Instagram Growth in 2025 (part 4)
Manage episode 464716191 series 3554818
Content provided by Elizabeth Marberry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Marberry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we’re ending with a big one: Trust and Transparency. Today, we’re talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I’ll walk you through a simple exercise to help you implement these principles in your business.
What You’ll Learn in This Episode:
[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram
[03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on
[05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency
[06:48] Social Listening 101 – How responding to your audience boosts engagement
[07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU
[11:06] Turning Testimonials into Sales Magnets – The power of social proof
[12:56] The Consistency Formula – How authenticity + showing up regularly = trust
[14:20] My Personal Story on Building Trust – How sharing struggles deepens connections
[16:12] Your Homework – Actionable next steps to build trust with your audience
Key Takeaways:
- Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.
- Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what’s real.
- Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.
- Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.
EPISODE LINKS:
Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)
Part 2: The Instagram Growth Hack No One’s Talking About for 2025 (Part 2)
Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3)
Hootsuite Social Trends 2025 Report
Follow Elizabeth Marberry on Instagram
Apply for a Complimentary Instagram Breakthrough Session
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
107 episodes
ShareManage episode 464716191 series 3554818
Content provided by Elizabeth Marberry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Marberry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we’re ending with a big one: Trust and Transparency. Today, we’re talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I’ll walk you through a simple exercise to help you implement these principles in your business.
What You’ll Learn in This Episode:
[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram
[03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on
[05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency
[06:48] Social Listening 101 – How responding to your audience boosts engagement
[07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU
[11:06] Turning Testimonials into Sales Magnets – The power of social proof
[12:56] The Consistency Formula – How authenticity + showing up regularly = trust
[14:20] My Personal Story on Building Trust – How sharing struggles deepens connections
[16:12] Your Homework – Actionable next steps to build trust with your audience
Key Takeaways:
- Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.
- Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what’s real.
- Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.
- Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.
EPISODE LINKS:
Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)
Part 2: The Instagram Growth Hack No One’s Talking About for 2025 (Part 2)
Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3)
Hootsuite Social Trends 2025 Report
Follow Elizabeth Marberry on Instagram
Apply for a Complimentary Instagram Breakthrough Session
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
107 episodes
All episodes
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Strut It: Bold Visibility through Instagram Marketing
1 The Secret to Content That Converts (and How AI Can Help You Do It Fast) - Part 2 22:56
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Play Later Play Later Lists Like LikedIf you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it. You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you to Poppy AI, the new tool I’m obsessed with that lets you analyze competitor sales pages, compare them to your own, and build a cohesive strategy across all platforms. What You’ll Learn in This Episode [00:00] The difference between content that converts and content that gets ignored [01:28] Why a client-centered content strategy changes everything [04:12] How Hot Reels and private mentorship can support you in implementation [06:09] Why content strategy is actually simpler than it sounds [07:34] The secret sauce: messaging that speaks your client’s exact words [08:34] Why ChatGPT is powerful—but not the only AI tool you should be using [09:30] Introducing Poppy AI: the new game-changing content strategy tool [10:26] How Poppy AI reads links and pulls content (no more copy/paste) [11:48] Real-time comparative analysis of high-converting sales pages [14:36] Actionable feedback examples: urgency, hooks, and social proof [15:35] Why Poppy AI helps unify your email, social, and website content Key Takeaways Content strategy is simple: create content that makes your audience feel seen, heard, and helped. Messaging is the difference between content that lands and content that flops. Poppy AI connects competitor insights, your own content, and real-time analysis in one visual workspace. Use the CRIT framework (context, role, interview, task) to train AI for better content outputs. Your content strategy should serve a clear goal —visibility, leads, or conversions Resources & Links Try Poppy AI → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes. Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot Apply for Private Coaching with Elizabeth → elizabethmarberry.com/application CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 This ChatGPT Prompt Will Transform Your Instagram Bio (and Attract More Followers) - Part 1 23:48
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Play Later Play Later Lists Like LikedIf you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond). I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I’ll also introduce you to the CRIT framework from Jeff Woods (author of The AI-Driven Leader ) so you can get better, smarter results from your AI prompts every single time. You’ll hear how to use clear messaging, credibility lines, and strong calls-to-action in your bio, plus the exact prompt you can copy, paste, and run with this week. And stick around, because this series builds step by step, with a powerful guest interview to close it out. What You’ll Learn in This Episode [00:27] Why this five-part AI series will be a game-changer for your Instagram marketing [02:02] Why optimizing your Instagram bio is the first step to client attraction [03:22] The big-picture vision for using AI in your business (and a sneak peek of Jeff Woods’ guest interview) [05:14] Why you won’t be replaced by AI—but you could be replaced by someone who uses it strategically [07:29] How to optimize your profile step-by-step: photo, username, bio lines, and CTA [09:56] A real client example: turning “expert jargon” into language ideal clients actually understand [13:35] The credibility line and why social proof belongs in your bio [15:29] Why your call-to-action needs to align with your customer journey [16:46] Behind-the-scenes audit: how one makeup artist’s new bio led to 10 leads in 6 hours [18:37] The CRIT framework (context, role, interview, task) and how to use it with AI tools [20:58] A plug-and-play ChatGPT prompt for writing a high-converting Instagram bio [21:54] Why you are the thought leader and AI is your thought partner (not the other way around) Free Resource Grab your Instagram Visibility Jumpstart Kit Get an Instagram Audit Want my eyes on your Instagram? I’m now offering 90-minute Instagram Audits where I help you optimize your bio, content strategy, and next steps. DM me on Instagram to learn more. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 What to Post on Instagram: The #1 Secret to Organic Content That Works 20:36
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Play Later Play Later Lists Like LikedIf you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm. You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your content to do for you, posting becomes easier, measurable, and way less stressful. What You’ll Learn in This Episode [04:48] The most common struggle creators face: “I don’t know what to post.” [05:46] Why falling out of rhythm makes posting 10x harder (and how to reset) [06:44] The trap of overconsumption and comparison that kills creativity [07:44] The big truth: clarity doesn’t come before action—it comes from doing [08:42] Why unclear intentions keep you spinning in circles [09:57] The difference between internal intentions vs. external intentions [13:18] Real examples of external goals (like building a waitlist or growing your email list) [15:32] A Hot Reels client story: why knowing your goal is everything [16:31] How to ask “what is my intention here?” before creating content [16:58] Why practicing, even if messy, is still success Key Takeaways Clarity doesn’t come before action—clarity comes from doing. Without clear intentions, you can’t measure success. Likes and views alone don’t tell the whole story. Internal intentions (practice, building consistency, finding your voice) are just as valid as external intentions (sales, sign-ups, growth). Falling out of rhythm makes it harder to get started again—commit to showing up consistently. Resource mentioned: Get the Free Instagram Visibility Jumpstart Kit: CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 How to Feel Safe Being Visible Online (Even When It Feels Scary AF) with Renee Dalo 46:03
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Play Later Play Later Lists Like LikedIf you’ve ever felt like showing up on camera or taking the stage was just too much , today’s episode is going to light a fire under you. I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international speaker, and she’s sharing the exact mindset shifts and practical tips that have helped her speak with confidence, own her voice, and leverage visibility as a tool for massive growth. This conversation is raw, funny, and packed with gold nuggets that will help you step into your power, whether that’s on Instagram, on stage, or anywhere you’re called to shine. What You’ll Learn in This Episode [02:14] Renee’s pivot from acting to wedding planning and the fearless leap into entrepreneurship [05:08] The moment Renee first spoke publicly and realized the power of visibility [08:02] How Renee’s speaking style evolved and why authenticity beats perfection every time [14:28] Why Renee loves social media as a storytelling playground and connection tool [20:16] The biggest confidence blockers holding people back on Instagram and beyond [27:25] How vulnerability creates connection and why sharing scars (not wounds) is key [32:10] Practical tips for getting comfortable speaking on camera and creating reels [36:26] Handling online criticism, haters, and staying resilient in your visibility journey [42:22] Where to find Renee for more inspiration and coaching Key Takeaways Visibility is an act of service—showing up as your real self invites others to do the same. You don’t have to be perfect; honesty and humor build trust and connection. Social media is your stage to tell stories, create fun, and authentically connect with your people. Fear of judgment is normal, but you can create boundaries like blocking negative influences and focusing on who you want to serve. Practice on camera like it’s a FaceTime chat with a friend, then edit and refine as you go. Claim your wins loudly to inspire others and change the narrative around female leadership and confidence. Links Mentioned in This Episode Follow Renee on Instagram: @reneedallo Catch her unfiltered content on TikTok: @thereneedallo Learn more and connect: reneedallo.com CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Instagram Growth in 2025: Why Reels Still Work (and How to Do Them Right) 23:52
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Play Later Play Later Lists Like LikedIf you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients. I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also hear how the newest Instagram updates—Trial Reels, reposts, and deeper analytics—impact your strategy in 2025. If you want to stop wasting time on content that doesn’t convert and start creating scroll-stopping Reels that bring the right people into your world, this episode is for you. What You’ll Learn: [02:12] Why Reels are still the #1 driver of visibility in 2025 [04:01] Step 1: Clarity and focus—why niching down is the foundation of growth [06:45] Step 2: The 3 E’s of high-value content (educate, entertain, engage) [10:20] Step 3: The mindset shift that makes Reels easier and more effective [13:32] How Trial Reels work—and how not to get penalized by the limits [15:08] New analytics that show exactly when people drop off and engage [16:40] Why reposts are on the rise and how to leverage them for visibility [19:27] Behind the scenes of Hot Reels—how members are applying this system Key Takeaways: Clarity wins on Instagram. If your niche and message aren’t clear, your content won’t connect. The three E’s (educate, entertain, engage) make your Reels binge-worthy and shareable. Reels are still the most powerful visibility tool on IG, but they only work when tied to your business goals. Trial Reels, reposts, and analytics give you more tools than ever—if you use them strategically. Growth doesn’t come from being “viral” or funny—it comes from content that connects with your dream clients. Hot Reels is OPEN Enrollment is officially OPEN for Hot Reels , my 12-month Instagram content lab. This is your chance to: Get my personal coaching and feedback on your content Learn the proven Reels system behind hundreds of client wins Stop guessing and finally grow your business with Instagram Doors only open a couple of times a year. Once they close, they’re closed. If you have questions about the Hot Reels program or want to connect, email me at support@elizabethmarberry.com. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Keyword Strategy for Instagram Growth (Attract Clients with the Right Words) 26:11
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Play Later Play Later Lists Like LikedIf you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content. What You’ll Learn: [04:46] Why keyword strategy is essential and why success goes to the implementers [05:44] How Instagram’s new Google indexing changes everything [06:40] The difference between Instagram SEO and keyword discovery [07:08] A mini case study from Hot Reels: how Krista closed a client from IG content [08:56] Another Hot Reels win: how Courtney sold 2 coaching packages through Instagram [11:14] Why keywords help the algorithm show your content to the right people [13:12] Step-by-step: how to find your ideal keywords without overthinking it [14:38] The Contact Form Trick: goldmine for language your clients actually use [15:34] The Google Autocomplete Hack (and why it's the easiest place to start) [16:27] 3 keyword research tools I love (and how to use them fast) [22:00] How to build your keyword list in under 10 minutes [22:30] The #1 thing not to do with your keywords (don’t get flagged!) [23:28] The best place to find client language for your content (and it’s free) Key Takeaways: Keyword strategy isn’t just for websites anymore. With Instagram content now indexed on Google, your keywords help you show up in two places at once. You don’t need to be an SEO pro to find strong keywords—just start with your clients’ own language. Google’s autocomplete and tools like KeywordTool.io, Answer the Public, and Google Trends make keyword discovery fast and free. Don’t keyword-stuff your content. Use natural language that speaks directly to your people. Your content can’t convert if no one sees it. Keywords = visibility = more leads. Join the Waitlist: 🚨 Doors open August 18th for Hot Reels, my high-touch 12-month Instagram content lab! If you're ready to stop guessing and start strategically showing up on Instagram, you need to be in this room. Small group, big breakthroughs—plus waitlist-only bonuses that won’t be available after day one. → Get on the list: elizabethmarberry.com/hot Links + Resources Mentioned: KeywordTool.io Answer the Public Google Trends CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Shareable Storytelling: The Secret to Brand Visibility on Social Media with Britney Crosson 50:50
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Play Later Play Later Lists Like LikedIf you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode. We break down how to structure your short-form videos, what kinds of stories hook people immediately, how to move past perfectionism, and the #1 shift that makes content more likely to be saved and shared. If you’ve ever felt stuck staring at the “Add Caption” screen or wondering why your video isn’t landing, this one’s for you. What You’ll Learn: [02:23] The surprising way Britney grew her account by over 57K followers in under a year [05:08] Why storytelling is the missing link for most short-form content [06:19] How to come up with story-driven content even if you think your life is boring [08:31] Britney’s 3-part storytelling formula that hooks people instantly [10:44] A common myth that’s keeping you from sharing personal stories [12:06] The mindset shift that changed how Britney showed up online [14:18] Why your content needs to connect emotionally, not just educate [17:05] Tips for creating consistently, even when you feel like you’ve “run out” of stories [20:20] The difference between a personal brand and just “being online a lot” [23:34] What Britney does when a post flops [25:57] Why storytelling builds trust faster than educational posts alone [29:14] How to batch storytelling content so it doesn’t take over your life Key Takeaways: Your content isn’t boring, your storytelling just needs structure. Use Britney’s 3-part framework to shape your stories: start with the moment of tension, reflect back, and end with a human truth or learning. You don’t need a dramatic story to be memorable. The “small” stuff like feeling awkward on a Zoom call or forgetting to hit record can connect deeply when shared authentically. Storytelling content builds emotional connection faster than educational content. People might forget your tips, but they’ll remember your stories. The most shareable content is usually the most specific. Don’t water down your stories, lean in. The more detailed and emotionally resonant, the more people will share. Batching storytelling content is possible (and freeing). Use prompts, keep a story bank, and repurpose stories across platforms with slight tweaks. Links + Resources Mentioned: Get on the Social Success 2026 waitlist Grab this free download, 7 Values of Social Media for Business Owners CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 My Reels Went Viral After This One Content Shift 16:07
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Play Later Play Later Lists Like LikedToday I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too. Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally converted into leads and sales. What You’ll Learn: [05:11] The #1 mistake that keeps your feed looking pretty but keeps engagement low [07:08] How to flip your mindset: speak in their language, not yours [08:03] Real example of a viral reel built around your ideal client’s emotional reality [09:59] Why good content is always rooted in empathy (and how to do it) [10:28] The messaging bridge: connecting their struggles to your solution [11:56] The simple equation: relatable content → more shares → more visibility → more sales [12:24] Why content that meets people where they are beats promotional graphics every time [13:22] How real Hot Reels students used this shift to explode their following & revenue [14:12] How to join the Hot Reels waitlist (and why you want to get in early) Key Takeaways: Instagram isn’t a portfolio, it’s a conversation. If your content only shows past work or Canva promos, you’re missing the chance to connect. Speak in your ideal client’s voice. When your content mirrors their struggles, they feel seen and they’ll stick around. Relatable, empathetic content gets shared. Shares boost visibility, which leads to followers and sales. Good messaging is the bridge between what your audience wants and what you offer. Build that bridge clearly. You don’t need perfection, you need connection. Links + Resources Mentioned: Join the Hot Reels waitlist for early access & bonuses: DM HOT or visit ElizabethMarberry.com/hot CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Instagram SEO: How to Get Found on Google From Your IG Content 33:01
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Play Later Play Later Lists Like LikedThis month, Instagram dropped a game-changing update: your content can now appear directly in Google search results. What does that mean for your small business? More visibility A longer shelf life for your posts And a brand-new, organic traffic channel that doesn’t rely on the algorithm alone. I’m walking you through why this matters, how to take advantage of it right now , and five practical steps to fully optimize your Instagram for search, including how to find your best keywords, where to put them, and why speaking your dream client’s language is critical. Plus, you’ll learn why this shift is about so much more than hashtags… and how it can help you finally build visibility that compounds over time (not just for 24 hours). What You’ll Learn: [02:41] Why your content can finally show up in Google (and why it matters) [05:04] The simple setting you must toggle on to get indexed [08:52] Three big reasons this is a massive win for small businesses [14:11] What keywords actually are and how to find yours [20:21] How Instagram’s algorithm now reads captions, voiceovers, and text on screen [23:55] Real-world example: turning vague “elevated modern bride” messaging into SEO gold [25:53] Five key places to put your keywords (and what not to do) [29:34] Why this makes Instagram more like Pinterest, YouTube, and blogs (and why that’s awesome) [30:00] How I support clients in implementing this inside Hot Reels, my 12-month content lab Key Takeaways: Instagram isn’t just an app anymore. Your content can now show up in Google, reaching people who aren’t even on Instagram. Keywords = the phrases your dream clients actually type into Google (think “Hollywood waves Denver” vs. “elevated modern bride”). Use your keywords strategically in your name field, captions, hashtags, text on reels, and even alt text. Instagram’s algorithm has evolved: it now “reads” captions, on-screen text, and even your voiceovers to decide who sees your posts. People who find you via Google search have higher intent , they’re actively looking for the solution you offer. This isn’t just about visibility. It’s about turning traffic into sales. Your sales funnel, DM automations, and optimized bio all matter. Links + Resources Mentioned: Get the free Instagram Visibility Jumpstart Kit or DM me KIT on Instagram Join the Hot Reels waitlist for early access & bonuses: DM HOT or visit ElizabethMarberry.com/hot CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Instagram DM Secrets: How to Collect Emails Without Leaving the App with Heston Roberts 47:19
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Play Later Play Later Lists Like LikedIf you’re still telling people to “click the link in bio,” it’s time to upgrade your Instagram strategy. I’m joined by Heston Roberts, a true wizard when it comes to building DM automations that actually move people from your Instagram content into your email list (and eventually, into paying clients). We go beyond the basics: how DM automation reduces friction, why it can outperform link-in-bio by 60% or more , how to keep things personal and scalable, and what common mistakes to avoid. Plus, Heston shares how to build direct DM-to-email funnels, so your followers never have to leave Instagram. What You’ll Learn: [03:22] Why DM automation is a game changer for content that works while you sleep [08:34] The problem with “click the link in bio” (and why it lowers conversions) [13:41] How DM automations help grow your following through better engagement [16:57] Step-by-step: turning DMs into an email funnel without leaving Instagram [21:40] The truth about small accounts: why it still works with low engagement [26:17] Mistakes to avoid: over-general keywords, automations that feel spammy, and more [31:06] Using deep links to drive traffic directly into apps like YouTube [39:45] How to keep it personal (and still scalable) with voice notes and custom automations [45:58] Heston’s subscription for creators who want to master ManyChat and chat funnels Key Takeaways: DM automation reduces friction: instead of making followers stop scrolling, visit your profile, and figure out your links, it meets them right where they already are—your DMs. You can build email funnels inside Instagram: ask followers for their name & email in the DMs, sync to your email platform, and send them your freebie without them leaving the app. ManyChat (our favorite tool) is a Meta business partner, which means it’s approved and safe to use directly with Instagram. Even small accounts can see ROI: you don’t need thousands of comments—sometimes one new subscriber or client makes the whole system worth it. Use specific keywords like “getpod” or “hotguide” to trigger automations and avoid accidental triggers. And yes, keep it fun, like clickable buttons! Links + Resources Mentioned: Get a FREE MONTH of ManyChat Pro! Sign up here. Follow Heston on Instagram Subscribe to Heston’s YouTube Channel CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 DM Funnels for Beginners: How to Automate Leads and Sales on Instagram 25:55
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Play Later Play Later Lists Like LikedStill relying on “click the link in my bio”? There’s a better way. I’m breaking down how to use DM automation to grow your email list, increase engagement, and drive leads from your Instagram content, all without being glued to your phone. You’ll learn why this strategy works better than traditional link-in-bio methods, how I use it in both of my businesses, and exactly how to get started (even if you’ve never heard of ManyChat before). What You’ll Learn: [04:48] Why “link in bio” is dead (and how DM automation works better) [07:36] The step-by-step breakdown of what actually happens when someone clicks your bio [10:27] Why Instagram prefers links in DMs vs. external traffic [13:13] How keywords boost engagement and reach (and why your caption matters) [17:53] A basic example of how I grow my email list using DM automation [19:17] The power of sending links, freebies, and lead magnets in the DMs [21:40] What to do if you’re not getting comments — and how Hot Reels can help [23:32] Why now is the best time to get on the Hot Reels waitlist for fall 2025 Key Takeaways: Click the link in bio? Nope. It adds friction and kills your conversion rate. DM automation converts 46% better on average. Your content can work for you while you sleep. DM automation makes your Instagram content do double-duty, building your list and growing your audience without extra effort. You don’t need a huge audience for this to work. Even one comment can bring in one perfect-fit lead. It’s not about volume, it’s about alignment. Your followers are on Instagram. Keep them there. The more you can reduce steps, the more people will take action. DM automation keeps them in-platform and gets you results. Still not seeing results from your content? It might be time for support. Hot Reels is where I help entrepreneurs create content that actually converts, consistently. Links + Resources Mentioned: Try ManyChat PRO - First month FREE! Join the HOT REELS: 12-MONTH IG CONTENT LAB waitlist! My episode on The Social Media Marketing Talk Show Podcast: Instagram Updates: Edits App, Comment Filters, Grid Features, and More CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Why Instagram Reels Are Still the #1 Way to Grow in 2025 (part 3) 21:30
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Play Later Play Later Lists Like LikedReels are still your best friend in 2025 when it comes to reach, impressions, and visibility on Instagram, and I’ve got the stats to prove it. In this final episode of our 3-part growth hacks series, I’m walking you through exactly how to make Reels work for you and your brand, even if you feel awkward on camera. I’m sharing how to reverse engineer Reels to plug directly into your sales funnel, the one thing Reels do better than any other format, and why short-form storytelling isn’t just about “going viral” — it’s about helping your dream clients feel seen. If you’ve been resisting video, this is your permission slip to show up imperfectly, get strategic, and let Reels do the heavy lifting in your marketing. What You’ll Learn: [01:51] Why Reels still dominate reach and engagement in 2025 [04:41] The remix strategy that’s outperforming other formats [06:05] How storytelling makes your content more human and more effective [09:58] Why raw, imperfect content builds more trust than polished videos [12:48] How to reverse-engineer Reels to plug into your sales funnel [18:31] The DM automation tool that builds your email list while you sleep [19:57] A sneak peek at next week’s episode with a DM automation expert [22:49] How to use Reels to connect, serve, and sell without burnout Key Takeaways: Reels still give the highest reach on Instagram. With 2x the impressions of static posts and 30.8% average reach, Reels are your fastest path to visibility — if you know how to use them. Remixes are an underrated engagement strategy. Reels with collaborators see 41% more engagement, and remixing trending content with your own spin can massively expand your reach. Short-form storytelling = brand trust. You don’t have to be funny or go viral. You just have to be real . Stories help your audience feel seen, understood, and connected to your brand. You don’t need a video team. You just need to start. Raw, low-lift Reels filmed on your iPhone are performing better than polished content. The goal is to connect, not impress. DM automation is the visibility upgrade you didn’t know you needed. Want to grow your list and deliver free offers without lifting a finger? This episode gives you a sneak peek of the automation tool I use every week. Links + Resources Mentioned: Get started on Manychat today Listen: 5 Underrated Instagram Growth Strategies That Boos CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 5 Underrated Instagram Growth Strategies That Boost Reach in 2025 (part 2) 27:08
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Play Later Play Later Lists Like LikedIf your Instagram growth has stalled or you’re creating content that no one’s seeing, this episode is for you. In part two of our three-part growth series, I’m breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without sounding desperate). What You’ll Learn: [01:52] Why collaboration is still one of the fastest ways to grow your audience [05:17] How to use Instagram’s collab feature properly (and what Meta recommends) [09:34] How remixing reels got my studio account 14 M+ views [12:41] Going live with aligned creators to build relationships and visibility [15:26] Why outbound engagement still works (when you do it right) [18:09] The “invisible ask” most people forget — and how to do it with heart [21:20] How to boldly ask for visibility without sounding cringy [22:49] Behind the scenes of my Hot Reels program and private mentorship offers Key Takeaways: Instagram collabs aren’t just cute, they’re conversion tools. Learn how to use Instagram’s collab feature strategically and why the account with the bigger following should host. Remix reels are still one of the most powerful visibility hacks. Use them to ride existing engagement, but add your own spin. Instagram Lives still work — especially when done with aligned brands. Local businesses? This is a missed opportunity you need to explore. Outbound engagement is free visibility. Leaving thoughtful comments in your niche can attract ideal followers (and create real relationships). You’re probably forgetting the easiest CTA: ask for the follow. Your email list, Facebook audience, and other platforms can be powerful amplifiers, if you remember to ask. Links + Resources Mentioned: Replay: The Reel Remix Strategy Behind My 8.8M View Viral Video (Part 2) My Guest Episode on the Social Media Marketing Podcast: Instagram Content Strategy: Attracting Quality Leads and Sales How I Manifested This Opportunity: What It Really Takes to Create Bold Visibility (and Attract High-Level Opportunities) Join the Hot Reels 12-Month IG Content Lab Waitlist Apply for a Free Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Instagram Growth Hacks That Work in 2025 (part 1) 20:49
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Play Later Play Later Lists Like LikedWelcome to Part One of my three-part mini-series on Instagram growth hacks that work right now in 2025. Instagram has changed a lot since I first recorded this episode last August, from new features like trial reels to essential updates in strategy and messaging. We’re kicking things off with a back-to-basics reminder of what’s still working, plus new insights to help you grow faster and more strategically. If you’ve been frustrated with slow growth or content that’s not converting, this one’s for you. What You’ll Learn [01:11] The 3 timeless pillars of Instagram growth that still matter most [03:59] Why narrowing your focus makes your content stronger and more effective [07:11] Why you are the it factor behind your brand (not the algorithm) [08:29] How to do market research that actually improves your messaging [12:40] What trial reels are and why they’re a must-use growth tool in 2025 [14:32] The surprising mindset shift trial reels unlock for overthinking creators [15:57] A real-life example of A/B testing a hook and what it revealed [17:22] The truth about redundancy in your content (hint: it’s a good thing) Key Takeaways: Consistency is still queen. The more reps you put in, the better your content (and results) get. Niche down your content. Narrowing your focus doesn’t box you in, it makes content creation simpler and more strategic. Market research is non-negotiable. If you want engagement, you need to speak in your clients’ words, not your expert language. Trial reels = your new BFF. Use them to A/B test messaging and visuals before posting to your main feed. Redundancy isn’t a problem, it’s a strategy. Don’t be afraid to reuse hooks or test different stories with the same message. Links Mentioned in This Episode: Apply for a Free Instagram Breakthrough Session Next Week: Part Two of the Instagram Growth Series We’re diving into how DM automation, AI tools, and smarter workflows are helping businesses sell faster and show up way more efficiently. Make sure you’re subscribed so you don’t miss it! CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 What It Really Takes to Create Bold Visibility (and Attract High-Level Opportunities) 22:19
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Play Later Play Later Lists Like LikedSure, Instagram strategy matters, but what about the energy behind the content? This week, we're hitting pause on the tutorials and getting real about the inner work and journey behind my biggest visibility win: Getting invited to speak on the Social Media Marketing Podcast hosted by Michael Stelzner. This didn’t happen by chance. It happened because I became the version of myself who could handle it, and I’m teaching you the exact 3 steps I followed so you can start manifesting your bold business dreams, too. What You’ll Learn in This Episode: [00:00] Why strategy isn’t the only ingredient in long-term success [02:58] What prompted this mindset-focused episode [03:53] The "impossible" dream I whispered to myself two years ago [06:15] The email that changed everything: getting invited by Social Media Examiner [08:07] Three steps that helped me manifest this dream [10:05] Step 1: Claim the vision out loud (no more “maybe someday” energy) [11:59] Step 2: Take action before you feel ready [15:46] Step 3: 1% upgrades every day to become a ready person [18:34] The quote that guided me: “Participate relentlessly in the manifestation of your blessings.” [20:58] A sneak peek at next week’s new series: How to Sell on Social Media Key Takeaways: The dreams that feel far away aren’t impossible, you just haven’t grown into them yet . You don’t need permission to take bold action. Pitch before you’re “ready.” Create before you have it all figured out. Micro moves matter. 1% upgrades every day will carry you further than you think. Consistency compounds. When you show up relentlessly, the right people will start to find you. The biggest opportunities don’t show up randomly, they show up when you’ve done the inner work to be able to hold them. Links Mentioned: My interview on the Social Media Marketing Podcast Apply for a Free Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!) 32:22
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Play Later Play Later Lists Like LikedThis episode starts a powerful four-part series on making more money on Instagram with your organic content. No paid ads required! If you’ve ever felt stuck, uninspired, or overwhelmed by Instagram marketing, this is for you. I’m pulling back the curtain on my Organic Content Funnel, the exact strategy I use to consistently attract clients and keep my business thriving—without being glued to my phone 24/7. You’ll walk away from this episode with a simple, clear roadmap to transform your content strategy and start getting seen and paid for your soul-led work. What You’ll Learn in This Episode: [00:00] The #1 Instagram Myth Busted – Why your follower count is NOT the reason you're not making sales. [02:24] My Client’s Success Story – How one coach landed her first $1,100 sale with just 112 followers. [05:38] My Own Business Breakthrough – How I sold out my private coaching spots without sending a single email. [07:34] The Long Game Mindset – Why Instagram isn’t an overnight success game— and what to do instead. [09:57] The Organic Content Funnel Explained – The 3 stages every Instagram post should follow. [12:45] Attracting Your Ideal Clients – The secret to scroll-stopping content that draws in ready-to-buy customers. [15:30] The Nurture Phase – How to build trust, credibility, and engagement so people WANT to buy from you. [17:23] How to Convert Followers into Buyers – The missing link most business owners overlook. [20:13] The Biggest Selling Mistake – Are you making this one major Instagram sales mistake? [26:24] 3 Types of Content That Sell for You – What to post this week to start attracting paying clients. Key Takeaways: Your follower count does NOT determine your sales. A strategic content funnel is what drives revenue. Instagram is a long game. If you’re giving up after a month, you’re missing the magic of consistency. Engagement ≠ Sales. Without a clear content funnel, you’re just entertaining—not converting. Your content should do the heavy lifting for you. Focus on attracting, nurturing, and converting with every post. Your Next Steps: Want to map out your own Organic Content Funnel? Apply for a free Instagram Breakthrough Call with me! DM me the word "APPLY" on Instagram (@ElizabethMarberry) and my robot assistant will send over an application. Coming Next Week: I’m breaking down the exact types of content that attract ready-to-buy clients. Make sure you're subscribed so you don’t miss it! Enjoyed this episode? Leave a review, share it with a business bestie, and let’s strut it together next week! CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Crafting Your 2025 Instagram Content Plan with AI & ChatGPT with Juan Galán 35:20
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Play Later Play Later Lists Like LikedAI isn’t the future - it’s happening right now , and it’s reshaping how we create, engage, and grow on Instagram. In this episode, I’m joined by Juan Galán, founder of AI Creator Academy , to discuss how AI can help you create content faster, automate engagement, and convert followers into customers. Juan has built multiple Instagram accounts into the tens of thousands using AI, and today, he’s sharing exactly how you can work smarter, not harder in 2025. What You’ll Learn in This Episode: [00:00] Welcome to the AI Revolution – How Instagram marketing is shifting in 2025 [02:34] AI & Content Creation – Why AI-powered content performs better (and how to use it) [05:45] Best AI Tools for Instagram Growth – Juan’s go-to platforms for automation & engagement [09:12] The Power of AI in DMs – How to automate outreach without sounding robotic [12:06] Personal Branding & AI – Using AI without losing your unique voice [16:41] How to Build an AI-Assisted Instagram Strategy – Step-by-step guide to implementation [20:18] Overcoming AI Resistance – Why business owners need to embrace AI now Key Takeaways: AI saves time – Automate content creation and engagement without sacrificing quality Data beats guessing – AI tools provide real-time analytics to refine your Instagram strategy Personalization still wins – AI should enhance, not replace, your voice and authenticity Engagement matters – AI can help you scale responses, but human connection remains key Episode Links & Resources Mentioned: Listen to Our First Episode: How to Use AI to Grow 10K Followers in 8 Weeks Instagram Profile Auditor GPT: https://bit.ly/ig-profile-auditor-gpt Digital Product Strategist GPT: https://bit.ly/digital-product-strategist TRY Poppy: https://bit.ly/try-poppy - 25% off with code JUAN Juan’s AI Creator Academy – Join the Academy Ultimate tool to analyze and manage your content: Use Metricool Connect with Juan: Instagram (AI & Content Creation): @ai.creatoracademy Instagram (Personal & Purpose-Driven Content): @iamjuangalan YouTube: Juan Galan’s Channel CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Why Trust and Transparency Are Key to Instagram Growth in 2025 (part 4) 18:27
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Play Later Play Later Lists Like LikedThis is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we’re ending with a big one: Trust and Transparency. Today, we’re talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I’ll walk you through a simple exercise to help you implement these principles in your business. What You’ll Learn in This Episode: [00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram [03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on [05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency [06:48] Social Listening 101 – How responding to your audience boosts engagement [07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU [11:06] Turning Testimonials into Sales Magnets – The power of social proof [12:56] The Consistency Formula – How authenticity + showing up regularly = trust [14:20] My Personal Story on Building Trust – How sharing struggles deepens connections [16:12] Your Homework – Actionable next steps to build trust with your audience Key Takeaways: Trust is everything—your audience is savvy and can spot inauthenticity from a mile away. Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what’s real. Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued. Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers. EPISODE LINKS: Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) Part 2: The Instagram Growth Hack No One’s Talking About for 2025 (Part 2) Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3) Hootsuite Social Trends 2025 Report Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 AI for Instagram: The Future of Content Creation in 2025 (Part 3) 28:29
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Play Later Play Later Lists Like LikedAI is here, and it’s revolutionizing how entrepreneurs approach Instagram marketing. In part three of my Instagram Marketing Trends for 2025 series, I’m sharing the tools and strategies that have completely changed how I plan, create, and refine my content. From generating content ideas to streamlining workflows, this episode is packed with actionable tips to help you leverage AI without losing your unique brand voice. Whether you’re a busy solopreneur or an entrepreneur ready to scale, this episode will inspire you to embrace AI as your new content BFF. What You’ll Learn in This Episode: [00:00] Intro: Why AI is the key to working smarter, not harder, on Instagram in 2025. [01:42] How experimenting with LinkedIn content taught me about persistence and storytelling [06:00] How AI Simplifies Content Creation: Using AI tools for brainstorming, creating scripts, and repurposing content across platforms. [12:20] Practical AI Applications: Automating captions, emails, and social posts. Editing with tools like ChatGPT, Canva Magic Design, and Instagram’s "Cut Silences." Planning content calendars and generating viral ideas. [19:12] Favorite AI Tools for Instagram Marketing: Canva’s AI-powered features for quick graphic creation. Planoly/Later for smarter scheduling and audience insights. Descript for seamless video editing. [23:40] Start Small with AI: Tips to integrate AI into your workflow without feeling overwhelmed. [29:00] Refining Your Brand Voice: How to use AI to sharpen messaging while staying authentic. [32:45] Experimentation is Everything: Why testing and refining your strategies is crucial for long-term success. EPISODE LINKS: Try Descript for AI-assisted video editing Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) Part 2: The Instagram Growth Hack No One’s Talking About for 2025 (Part 2) Hootsuite Social Trends 2025 Report Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session PS: Next week, I’m wrapping up this mini-series with part four: Building Trust and Transparency in Instagram Marketing. Plus, I’ll share a sneak peek of how Juan Galan uses AI to grow his audience authentically. Don’t m CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 The Instagram Growth Hack No One’s Talking About for 2025 (Part 2) 18:45
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Play Later Play Later Lists Like LikedIf your Instagram engagement feels stagnant, it’s time to flip the script. I’m diving into a strategy that’s as simple as it is transformative: outbound engagement. This overlooked approach is about taking the initiative to connect with others, strengthen relationships, and create lasting impressions that convert viewers into loyal followers. I’ll show you how a few thoughtful comments can turn casual connections into clients and why being intentional in your interactions is essential to thriving on Instagram in 2025. Plus, I’m giving you actionable tips to seamlessly weave this into your week without turning it into another overwhelming to-do. What You’ll Learn in This Episode: [00:00] Welcome to Part Two: Why outbound engagement is the game-changer your Instagram strategy needs. [01:42] Client Success Story: How viral content with optimized profiles leads to follower growth. [04:01] What Is Outbound Engagement?: A step-by-step breakdown of how this works. [06:23] Psychology of Engagement: Why thoughtful interactions build trust and loyalty. [07:44] How the Algorithm Rewards Engagement: Make Instagram work for you. [10:56] Simple Ways to Start: Practical ideas to implement outbound engagement into your routine. [14:13] How to Leave Thoughtful Comments: The exact structure to follow for authentic, impactful interactions. EPISODE LINKS: Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) Hootsuite Social Trends 2025 Report Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1) 24:25
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Play Later Play Later Lists Like LikedIn this episode, I kick off part one of a four-part series on Instagram Marketing Trends for 2025. We dive into Creative Bravery —how moving away from perfectly polished content and leaning into bold, relatable, and real storytelling can help you stand out in 2025. I share real-life examples, actionable tips, and inspiration to help you shake things up in your Instagram strategy this year. What You’ll Learn in This Episode: Why Creative Bravery is the key to standing out on Instagram in 2025. Real-life examples of bold content strategies from brands like Ryan Serhant and Hever Castle. Simple tips for loosening your tone, experimenting with formats, and collaborating creatively. Resources & Links Mentioned in This Episode: Follow Elizabeth Marberry on Instagram Apply for a Complimentary Instagram Breakthrough Session Hootsuite Social Trends 2025 Report TikTok What’s Next Trends Report 2025 Episode Highlights: [00:00] Introduction to the series. [00:50] Addressing the potential TikTok ban and diversifying your strategy. [05:15] Real-life examples of Creative Bravery in action. [12:45] Three actionable tips to embrace Creative Bravery in your content. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 The Exact Instagram Strategy That Landed Me in People Magazine (And How You Can Use It Too) 21:37
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Play Later Play Later Lists Like LikedWe’re starting the year with a bang, and I’m here to inspire you with a powerful personal story about how an Instagram DM helped me land one of my biggest PR moments yet—being featured in People Magazine ! This episode is about dreaming big and making bold moves in your business. I’m breaking down the 3 strategies I swear by to stay consistent, refine my content, and attract the right followers who turn into clients. Whether you’re just starting out or ready to scale, this is the energy we’re bringing into the new year. What You’ll Learn in This Episode: [00:00] Welcome to 2025! Why it’s time to go big on social media this year. [02:14] A vulnerable personal story: How slowing down saved me at the end of 2024. [05:25] A step-by-step breakdown of how a People Magazine feature stemmed from an Instagram DM. [13:19] The 3 pillars of Instagram success [19:22] Bold energy for 2025: Permission to be unapologetic, take action, and dream big. Key Takeaways: Consistency is the foundation of Instagram success—stick with it even when it feels slow. Refining your strategy based on data and engagement will help you create content that resonates. Clarity in your messaging attracts the right audience—high-value followers who convert into clients. Dream big, refine as you go, and trust that your efforts are planting seeds for growth. Quote “Your bold vision for your business is totally possible. The key is to show up consistently, refine your approach, and own your brilliance unapologetically.” EPISODE LINKS: How Instagram brought in a dream PR moment: A wedding dance lesson for Olympic gold medalist Lindsey Horan leads to a People Magazine feature. The Wedding Dance Coach That Went Viral On TikTok! | This Morning UK feature with Elizabeth Marberry Follow Wedding Dance Coach on Instagram Want personalized IG support? JOIN HOT REELS: The 12-Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 3 Simple Questions to Prepare Your Business for 2025 17:40
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Play Later Play Later Lists Like LikedReflection is one of our most powerful tools as business owners—it’s how we uncover what’s working, what isn’t, and where we want to go next. In this episode, I’m walking you through a simple but transformative exercise to close out the year with clarity and confidence. Whether riding high on this year’s wins or feeling like you’re barely holding it together, this practice will help you realign, recharge, and step into 2025 feeling like the visionary entrepreneur you are. What You’ll Learn in This Episode: [00:00] The Power of Reflection: Taking time to reflect is essential for your business growth. [02:20] Three Questions for Clarity: What worked, what didn’t, and what you’re excited to build in 2025. [03:41] Pareto Principle: How focusing on the 20% that drives 80% of results can supercharge your growth. [08:19] Celebrate Your Wins: Why collecting evidence of your success rewires your brain for positivity. [10:25] Letting Go of What Doesn’t Serve You: How shedding old habits and obligations creates space for success. [14:23] Dream Big for 2025: Get clear on your bold vision without worrying about the “how.” Key Takeaways: Reflection is the key to recognizing what’s working, and what’s not, and aligning with your goals for the future. The 80-20 rule reminds us to focus on what creates the most impact on our business. Celebrating wins, no matter how small, is a practice that keeps you motivated and connected to your goals. Letting go of obligations or habits that no longer serve you is an essential step to growth. Visionary thinking without overcomplicating the “how” allows you to dream big and make meaningful strides. EPISODE LINKS: Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) Special shout-out to my podcast team: My Executive Assistant, Krystan My Podcast Manager, Linah My Podcast Coach, Caroline CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 How to Use Instagram Trial Reels + 3 Quick Tips for Avoiding Burnout 23:44
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Play Later Play Later Lists Like LikedFeeling that end-of-year burnout creeping in? You’re not alone, and I’ve got your back. In today’s episode, I’m serving up two simple but powerful ideas for your Instagram strategy. First, we’re diving into Instagram’s newest feature, Trial Reels—what they are, how to use them, and why they might just change the way you create content. Then, we’re tackling something we all feel this time of year: exhaustion . I’m sharing three quick tips for taking a guilt-free pause, so you can recharge and step into 2025 with clarity and confidence. What You’ll Learn in This Episode: [02:14] What are Trial Reels? Instagram’s newest tool for testing content on non-followers without posting to your grid. [03:28] How to Use Trial Reels Effectively: Testing hooks, experimenting with content, and deciding if this feature fits your strategy. [06:50] Trial Reels Pros & Cons: Why they can be a creative game-changer and why Elizabeth is still on the fence. [08:24] Avoiding End-of-Year Burnout: Elizabeth shares a personal story of hitting the wall and what she learned from taking a month-long Instagram break. [12:22] Three Tips for a Guilt-Free Pause: Setting boundaries, repurposing content, and making space for reflection. Key Takeaways: Trial Reels Offer Low-Risk Experimentation: Use them to test hooks, storytelling formats, or niche topics without worrying about follower reactions. Rest is Your Superpower: Avoid burnout by setting boundaries and embracing intentional breaks. "Rest is a requirement of your highest-level self." Repurpose & Simplify Content: Share top-performing posts or use trending memes to stay visible with minimal effort. Reflection Breeds Creativity: Take time to celebrate wins, reflect on lessons learned, and reconnect with your creative energy. Quote "Rest is a requirement of your highest-level self. The world won’t end if you pause—your creativity will thank you for it." EPISODE LINKS: Get your first month of ManyChat Pro FREE with my exclusive link! Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 IG Sales Guide: How To Sell Your Products or Services On Instagram (part 3) 24:29
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Play Later Play Later Lists Like LikedAre you tired of feeling stuck when it comes to selling on Instagram? I’m breaking down a simple, proven process to turn your followers into paying clients—without feeling sleazy or overwhelmed. You’ll learn how to create content that resonates, set up DM automation to streamline sales and nurture your audience every step of the way. Let’s simplify your sales strategy and get results! What You’ll Learn in This Episode: [02:27] The Sales Process You Need: A step-by-step system to turn followers into clients without overwhelm. [08:51] Create Resonating Content: How to deeply connect with your ideal client using the Triple E Formula: educate, entertain, and connect emotionally. [12:52] The Power of CTAs: Why a strong call to action is non-negotiable for driving engagement and conversions. [13:44] DM Automation 101: Simplify sales with keyword-triggered automation that keeps your business running even when you're offline. [17:36] Capturing Leads: Why collecting emails is key to nurturing relationships and ensuring your audience doesn’t slip away. [21:09] Real Results with DM Automation: How this tool saves time, boosts engagement, and drives conversions on autopilot. Key Takeaway: Start creating content that serves, resonates, and drives action. When you pair scroll-stopping content with DM automation, you create a seamless, sales-generating machine that works for you around the clock. ⏭️ Don’t stop now! Catch the other episodes in this series here: 41. Reels 101 For Business: Everything You Need to Know to Start Growing Your Brand on Instagram (part 1) 42. 7 Viral Instagram Reel Ideas For Your Business (part 2) EPISODE LINKS: Try ManyChat for FREE with my LINK Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 7 Viral Instagram Reel Ideas For Your Business (part 2) 22:48
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Play Later Play Later Lists Like LikedIf your Instagram content isn’t capturing your dreamboat client’s attention in the first three seconds, it’s not just failing—it’s invisible. But don’t panic! Today, I’m giving you the ultimate tool to change that: viral hooks. These little gems are your secret weapon for stopping the scroll, sparking curiosity, and driving engagement. Get ready, because I’m breaking it all down with actionable ideas you can swipe for your business and start using today! What You’ll Learn in This Episode: [01:19] The Attention Economy: Why capturing attention is the most critical skill for thriving in today’s noisy social media landscape. [05:07] Viral Hook Formula #1: Three questions you need to ask before you… See how it applies across niches, from wedding florists to coffee lovers. [08:53] Viral Hook Formula #2: This is your sign to… How emotional appeals can drive action and build connection. [10:20] Viral Hook Formula #3: Calling out your audience with engaging questions to spark conversation. [12:13] Viral Hook Formula #4: POV (Point of View) reels that deeply resonate with your ideal client. [13:38] Viral Hook Formula #5: Before and After reels—people love transformations! [15:51] Viral Hook Formula #6: Industry trend content and why it positions you as a thought leader. [17:14] Viral Hook Formula #7: I wish more… knew… How specificity and empathy make this hook irresistible. Key Takeaways: Attention is the new currency: You need to captivate your audience immediately. Your content isn’t a monologue—it’s a conversation. Hooks that invite interaction drive deeper engagement and conversions. Transformational stories and specific, relatable hooks create sharable, binge-worthy content. Quote "If you want new results, you must take new actions. A strong hook isn’t just a tactic—it’s a connection point between your brand and your ideal audience." ⏭️ Don’t miss next week’s finale of this three-part series: How to Make Sales with Instagram Content! EPISODE LINKS: Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Reels 101 For Business: Everything You Need to Know to Start Growing Your Brand on Instagram (part 1) 31:10
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Play Later Play Later Lists Like LikedIf you’re not creating Instagram Reels for your business yet, you’re leaving money—and clients—on the table. Do you feel Reels might be the secret sauce to growing your business, but you’re unsure where to start? This episode is for you! I’m breaking down why Reels should be central to your Instagram marketing strategy and sharing an easy-to-follow method to help you get started today. Plus, you’ll hear a real-life story about stepping out of my comfort zone during my biggest speaking engagement to date—and how that ties into your journey as a business owner. Let’s dive in and get real about Reels! What You’ll Learn in This Episode: [02:30] The Power of Reels: Why Instagram Reels are the most effective content format for reaching new audiences. [06:15] Boosting Brand Visibility: How Reels help you get in front of people who don’t yet follow your brand. [08:25] The Triple E Formula: Create educational, entertaining, and emotional content that connects with your ideal audience. [12:15] How the Algorithm Works: Demystifying how Instagram sorts and prioritizes content—and what that means for your Reels strategy. [17:40] Reels vs. Paid Ads: Why organic content can be just as impactful as paid ads. [21:10] Building Confidence on Camera: Overcome your fears and start showing up authentically for your audience. [25:30] Reel Success Stories: A behind-the-scenes look at how my Reels strategy helped grow my business by 84% in a year—without spending a dime on ads. [28:45] Next Steps for You: Simple, actionable tips to start creating scroll-stopping Reels today. ⏭️Don’t Miss This: Next week, you’ll learn the seven viral Reel ideas and formulas you can swipe for your business—so make sure you subscribe to Strut It ! EPISODE LINKS: Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab : An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 10 Mistakes Business Owners Make on Instagram (And What to Do Instead) 23:56
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Play Later Play Later Lists Like LikedAre Instagram mistakes silently sabotaging your growth? If you're struggling to drive leads and sales on Instagram, this episode is your wake-up call. I’m breaking down the 10 most common Instagram mistakes I see business owners make (yes, I’ve made them too). From hashtag blunders to engagement fails, I’m giving you actionable tips to fix these errors fast and start growing your audience with ease. What You’ll Learn in This Episode: [06:21] Hashtags Done Right: Why hashtags still matter and how to use them to attract your dream clients. [08:47] Leveraging Instagram Stories: Why ignoring Stories is a missed opportunity and how to make them work for you. [10:13] Repurposing Content: How to save time and boost visibility by reusing top-performing posts. [11:36] Post-and-Ghost? Never: The importance of engaging with your audience after posting to boost connection and visibility. [13:20] Balance is Key: How to mix promotional and value-driven content for maximum impact. [17:07] Quality Matters: Tips for ensuring your images and videos are high-quality and eye-catching. [18:34] Clear Goals, Clear Results: Why every post needs a clear purpose to drive engagement or sales. [19:31] Seamless Sales: How to make it ridiculously easy for people to buy from you using DM automation. [20:58] Done, Not Perfect: Why overthinking kills creativity and how to embrace authenticity. [21:47] The Hook is Everything: How to craft attention-grabbing hooks that stop the scroll in three seconds. Key Takeaways: Embrace your mistakes—they’re a chance to learn and grow. Focus on hooks that grab attention fast—spend 80% of your time perfecting them. Don’t overthink—authentic content wins in today’s Instagram game. Consistency and quality are non-negotiable for long-term success. Quick Tip: DM me the word "chat" on Instagram to see DM automation in action and grab a free trial of MiniChat , the tool I rely on for automated responses that convert! Links mentioned in this episode: Try ManyChat for FREE with my LINK Apply for a complimentary IG breakthrough call! - or DM me the word APPLY on Instagram and you’ll get the link. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 10x Your Instagram Story Views to Attract More Dreamboat Clients 19:13
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Play Later Play Later Lists Like LikedAre you frustrated by low Instagram story views? Wondering how to make the most of your stories to boost engagement and drive results? You’re in the right place. I’m sharing a game-changing strategy that can multiply your Instagram story views by 10x—yes, really! Whether you’re gearing up for holiday promotions or simply want to build deeper connections with your audience, this tip will transform how you use stories. What You’ll Learn in This Episode: [00:00] The Power of Instagram Stories: Why stories are your secret weapon for building relationships with your most loyal followers. [04:15] Why Letting Your Stories Go Blank Works: A simple trick to reset Instagram’s algorithm and get more people viewing your content. [07:22] Step-by-Step Strategy to 10x Story Views: Practical steps for implementing this strategy, including tips on timing and using DM automation. [11:38] Stories vs. Reels: How stories nurture your audience while reels bring in new followers. [14:20] Algorithm Insights: What Instagram looks for when prioritizing whose stories to show and how you can leverage this for growth. [17:35] Real-Life Results: Examples of how this strategy brought new leads to my email list and skyrocketed engagement. Key Takeaways: Pause to Reset: Let your stories go blank for 24-48 hours. This resets Instagram’s algorithm and ensures your next story gets more visibility. Start Strong: Post one engaging story after the pause with a clear hook and a keyword-based call-to-action (CTA). DM Automation for Engagement: Use tools like ManyChat to boost interaction and drive traffic to your lead magnets or offers. Build Connections: Stories are about nurturing your audience—share behind-the-scenes content and let your followers feel like they’re part of your inner circle. EPISODE LINKS: Try ManyChat for FREE with my LINK Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Your Holiday Sales Guide: Instagram Strategies That Work 21:57
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Play Later Play Later Lists Like LikedStruggling to turn your holiday promotions into actual sales on Instagram? If Black Friday, Cyber Monday, or Small Business Saturday feels like a scramble every year, this episode will help you set up an effective, stress-free strategy that drives real results. I’ll show you how to engage your audience, leverage Instagram’s latest tools, and automate for sales success—all without overwhelming yourself. Ready to make this holiday season your best one yet? Let’s dive in! What You’ll Learn in This Episode: The Power of DM Automation (05:04) : Why “link in bio” prompts aren’t enough in 2024 and how to set up keyword-triggered messages to direct followers instantly to your offers, like a little sales assistant on autopilot. Setting Up Your Black Friday Strategy (08:49) : From using countdowns in Stories to building urgency and driving engagement with carousels and Reels, I’ll share a strategy to make your offers pop in a crowded holiday feed. Crafting Irresistible CTAs (14:02) : I’ll guide you on creating memorable and clear calls-to-action that your followers can easily act on without hunting through your profile. Using Lead Magnets as Holiday Gifts (18:35) : Not offering a sale? Discover how to use Black Friday to build your email list with irresistible freebies that position you as an expert, nurture your audience, and set the stage for future conversions. Key Takeaways: Simplify the Buying Process: With DM automation , make it as easy as possible for followers to engage and convert with your promo offers. Lean into Carousels & Stories for Engagement: Use carousel posts, music, and countdowns to create anticipation and urgency. Elevate Your CTA Game: Bold, specific, and easy-to-use CTAs make all the difference in capturing attention and encouraging action. Think Long-Term with Lead Magnets: Even if you’re not selling this holiday season, freebies can be a powerful way to build your list and grow engagement. EPISODE LINKS: Try ManyChat for FREE with my LINK Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Grow and Sell on IG — Without Posting Daily with Shannon McKinstrie 39:52
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Play Later Play Later Lists Like LikedTrying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone? I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnels that start with Instagram. We talk about: The myth of daily posting (and what works instead) Why “just post more” is not a real strategy How Shannon uses Instagram Stories to build trust and sell The reason you’re stuck creating from scratch every week, and how to fix it What Shannon’s content system looks like behind the scenes This episode is packed with strategy, validation, and so many mic-drop moments. You’re going to feel so seen and deeply supported. What You’ll Learn in This Episode: [00:00] Why the old rules of Instagram don’t work anymore [04:18] Shannon’s story of burnout—and what had to change [09:42] The myth of “posting every day” for growth [13:37] What content Shannon focuses on instead [19:50] Why Instagram Stories are still your best sales tool [27:12] What makes a funnel work [36:05] Shannon’s tips for getting on camera without the cringe [41:14] One mindset shift that will change how you create content Key Takeaways: You don’t need to post daily to grow. You need clarity and consistency Instagram Stories are where trust is built and sales are made. A real funnel starts with content, but it doesn’t end there. You’re not “behind.” You just need a better system. Your content should work for you, not wear you out. Resources & Links: Connect with Shannon on Instagram Join Shannon’s Reels Lab Sign up for ManyChat here and get 100% off your first month of Pro. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 AI for Business: Smarter Marketing and Strategy Workflows in 2025 (Part 5) 35:51
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Play Later Play Later Lists Like LikedThis is the final episode of our 5-part AI series, and I’m bringing it all home with the REAL framework. My go-to system for using ChatGPT as a true business partner. REAL stands for Recognize, Express, Assign, and Lead, and it’s the workflow that’s helped me finally stop treating AI like a tool and start using it like a teammate. If you’ve ever felt like AI was generic, clunky, or not quite helpful, this system will change that. We’ll cover: How to organize your prompts without overwhelm Why talking to ChatGPT is sometimes better than typing How CEOs and teams are really using AI in 2025 (based on real data) The simple habit that keeps your AI brain running smoothly This episode will help you feel more confident, clear, and strategic about how AI fits into your work and how to make it a part of your business that truly supports you. What You’ll Learn in This Episode: [00:00] Why your prompts matter more than your tools [03:15] Why I created my own REAL framework for using ChatGPT [05:07] The 4 parts of the REAL framework [09:33] The power of talking to ChatGPT (not just typing) [12:04] How CEOs are really using AI in 2025 [13:56] How I organize my prompts so I don’t feel scattered [17:29] A quick recap of the whole series Key Takeaways: ChatGPT works best when you give it clear context, specific roles, and feedback. The REAL framework (Recognize, Express, Assign, Lead) helps turn AI into a real business partner. Speaking your prompts out loud can be a game-changer if typing feels like a block. Treat AI like a teammate, not a task rabbit. Staying organized with your prompts (hello, Google Docs!) helps AI support your long-term strategy. Resources & Links: Apply for a Free Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 ChatGPT Prompts That Actually Grow Your Business (Part 4) 21:59
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Play Later Play Later Lists Like LikedWelcome to Part 4 of the AI for Business Series! If ChatGPT has ever given you bland, robotic content that feels like it missed the mark, this episode is going to change everything. Introducing the CRIT Framework , a brilliant prompting system created by AI expert Geoff Woods, and walks you through how to use it to train ChatGPT like a team member who gets your brand, voice, and goals. You’ll learn: Why generic prompts are setting you up for failure The secret to prompting ChatGPT like a pro How to use “role-based prompting” to get expert-level answers The difference between surface-level tasks and true strategic support A real example of how Elizabeth used CRIT to create this 5-part podcast series in under an hour Plus, she gives you a mini exercise to help you practice writing better prompts right away. What You’ll Learn in This Episode: [00:00] Why Most ChatGPT Prompts Don’t Work [01:23] How This Series Builds Your Confidence With AI [03:43] The Key to Getting Better Outputs From ChatGPT [06:36] Introducing the CRIT Framework (Context, Role, Interview, Task) [09:02] Real Prompt Example: Using CRIT With Your CFO Hat On [12:54] Using CRIT to Outline a Podcast Series (Real Case Study) [14:50] Why You Need to Think of ChatGPT Like a Team Member [15:19] 5 Questions to Ask Before You Prompt ChatGPT [16:42] The Fun of Assigning Roles (Your AI Board of Directors!) [19:08] Where Strategy + AI + Mentorship Meet [19:38] How to Apply for a Free Instagram Strategy Call Key Takeaways: ChatGPT isn’t broken, your prompt probably is. The CRIT framework (Context, Role, Interview, Task) helps you get smarter, more customized outputs. Your ability to ask better questions = better results with AI and better ROI in coaching programs. ChatGPT can be your strategist, assistant, content creator, or even your CFO, if you prompt it right. When AI meets aligned strategy and coaching, that’s when the magic happens. Resources & Links: Apply for a Free Instagram Breakthrough Session Geoff Woods + the CRIT Method CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 10 Ways I Secretly Use ChatGPT to Run My Life and Business (Part 3) 28:58
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Play Later Play Later Lists Like LikedWelcome to Part 3 of the AI for Business Series ! This week, I’m sharing 10 behind-the-scenes ways I secretly use ChatGPT to run both of my businesses (and keep my sanity intact). We’re going beyond surface-level prompts and diving into how I use AI as a strategic thought partner, not just a task assistant. I’m covering: How I use ChatGPT to write, script, and repurpose my podcast into weekly content The surprising way I use it to set boundaries without sounding bitchy How it helps me analyze sales pages, map out launches, and write a book Why it’s my secret weapon for planning keynotes, managing ADHD, and even decoding dreams You’ll leave this episode feeling empowered with new ways to work smarter, not harder. What You’ll Learn in This Episode: [00:00] Why ChatGPT Is More Than Just a Content Tool [02:33] The #1 Thing That Keeps Most Podcasters from Staying Consistent [05:47] How I Use ChatGPT to Script, Plan, and Repurpose My Podcast [08:41] My Favorite Trick for Saying No Kindly Without Overthinking It [11:13] How I Audit and Improve My Sales Pages with AI [13:21] Using ChatGPT for Deeper Market Research and Customer Language [15:47] Big Project Planning: ChatGPT as My Writing Coach for My Book [17:29] How I Use AI to Improve Email Small Talk (No More Blunt One-Liners) [19:42] Planning Keynotes, Workshops, and Trainings Like a Pro [21:53] Summer Planning with My Family (Yes, Really!) [23:11] My Favorite CFO Hack: ChatGPT + My P&L Report [25:32] The Fun Side of AI: Dream Analysis & Drunk BFF Prompts Key Takeaways: ChatGPT can do way more than generate captions. It can help you plan launches, write sales pages, and organize your brain. Treat ChatGPT like a thought partner, not just an assistant. The more you use it, the more powerful it becomes. AI can streamline even personal life (think: summer camps, dream decoding, family logistics). You don’t need a huge team to run a thriving business. You need the right tools and strategy. Resources & Links: Apply for a Free Instagram Breakthrough Session CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 How to Make ChatGPT Sound Like You (Part 2) 23:37
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Play Later Play Later Lists Like LikedWelcome to Part 2 of the ChatGPT for Business Series! I’m pulling back the curtain on the biggest mistakes I see business owners make with AI-generated content, and how to finally get content that’s clear, aligned, and sounds like you . In this episode, I’m diving into: Why most people get robotic, generic AI results (and how to stop it) How to “seed” ChatGPT with your brand voice, offers, and dream clients My 5-question brand voice exercise to help you train AI like a team member Real-life examples of how I use AI with clients (and how you can too) What NOT to do when using ChatGPT and why copy-pasting is killing your content This episode is a must-listen if you’ve tried AI and thought, “This just isn’t working for me.” Let me show you how to change that. What You’ll Learn in This Episode: [00:00] Why ChatGPT Feels Boring and Off-Brand [01:17] The Real Mistake You’re Making With Generic Prompts [04:06] How to “Seed” ChatGPT With Your Voice and Goals [05:29] My 5-Question Brand Seeding Exercise [10:43] What Happens When You Feed ChatGPT the Right Info [12:29] Why Copy-Paste AI Content is a Red Flag [15:21] Ways You’re Underusing AI Without Even Realizing It [17:18] Real Client Example: From Rough Draft to Polished Lead Magnet [20:05] Why ChatGPT is a Daily Tool in My Two-Business Workflow [21:01] Ready to Go Deeper? Book a Free Instagram Breakthrough Call With Me Key Takeaways: ChatGPT only works when you give it context—it’s not a mind reader. Seeding your AI tool with brand voice, tone, offers, and client language is everything . AI should support your voice, not replace it—and copy-paste content won’t convert. You can use ChatGPT for more than captions: launches, sales pages, research, strategy, and more. The better you train your AI, the better your results, just like with a team member. Resources & Links: Apply for a Free Instagram Breakthrough Session Next week: I’m showing you exactly how I use ChatGPT every day to run two businesses, script my reels, and plan launches—all while raising two kids and staying (mostly) sane. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 ChatGPT Made Simple: How to Use It for Instagram & Business Growth (Part 1) 26:16
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Play Later Play Later Lists Like LikedWelcome to Part 1 of the ChatGPT for Business Series! This week, I’m revealing how I use AI to save 10+ hours per week while creating high-converting Instagram content and running two businesses. We’re getting into: What ChatGPT is and how it works (without the tech confusion) The real reason so many business owners are avoiding or misusing AI Common fears and misconceptions holding entrepreneurs back My honest story of hiring an AI coach and how it changed my workflow forever The mindset shift you must make to leverage AI in this new era of marketing This isn’t a robot takeover. This is about learning how to use AI as your smartest, most creative content partner. What You’ll Learn in This Episode: [00:00] Why This 5-Part AI Series Will Change the Way You Market Your Business [01:42] My Goal: Helping You Save Time and Stay in Your Zone of Genius [04:30] Why So Many Business Owners Are Still Afraid of AI [05:26] PSA: There’s a New Instagram Video Editing App You Need to Download [09:39] What ChatGPT Actually Is (Explained Like You’re 5) [13:58] Three Fears Holding Entrepreneurs Back from Using AI [15:57] The Truth About Not Having Time to Learn AI [18:50] How My Workflow Changed After I Learned to Use ChatGPT Properly [20:44] What Happens When You Prompt ChatGPT Incorrectly [21:43] Why AI Won’t Replace You—But It Will Replace People Who Refuse to Learn It [22:09] What’s Coming in the Next Four Episodes of the Series Key Takeaways: ChatGPT is a creative, strategic tool that can help you streamline content creation, not replace your voice. If you’re still ignoring or avoiding AI, you’re missing out on a major opportunity to save time and get better results. It’s not about becoming a prompt engineer, it’s about learning to ask better questions and give better direction. You’re not late to the AI game, this is just the beginning, and you’re right on time. If your content isn’t converting, it’s not you, it’s your prompts. Resources & Links: Apply for a Free Instagram Breakthrough Session Download the Free Instagram Video Editing App: Edits (iOS + Android) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 How She Grew from 2,500 to 40K Followers in 7 Months: An Etsy Biz Owner Success Story 33:04
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Play Later Play Later Lists Like LikedI’m joined by one of my Hot Reels students, Asli Wade, a wildly creative Etsy shop owner who took her Instagram from 2,500 followers to over 40,000 in just seven months—all through organic content. We’re diving into the truth behind what it takes to grow on Instagram in a way that actually feels aligned. From her remix strategy that brought in 19,000 new followers to the trial reels that helped her test her messaging without fear, Asli is sharing it all. If you’re in that early stage of showing up but not yet seeing results, this episode is going to inspire you to keep going. What You’ll Learn in This Episode: [00:00] How Asli’s Creative Business Turned into a Viral Success [01:18] The Custom Gift That Took Off on Etsy (and Instagram) [04:42] Why Asli Joined Hot Reels and What She Was Struggling With [06:57] The First 90 Days: How Posting 3 Reels a Week Changed Everything [10:51] Why Consistency Beats Perfection Every Time [13:15] How Asli Grew 1,500% in 7 Months (and Why It Took 5 Months to See Results) [17:20] The Remix That Brought in 19 Million Views and 19,000 Followers [18:39] How Trial Reels Work (and How to Use Them Strategically) [22:45] How to Use Trial Reels to Test Hooks That Actually Resonate [25:08] Why Community, Coaching, and Safe Spaces Accelerate Growth Key Takeaways: You don’t need to go viral overnight—slow, steady consistency builds the foundation for explosive growth later. Posting 3 reels per week for 90 days is one of the simplest (and most effective) ways to gain confidence and traction. Trial reels let you test your messaging safely and strategically, so you know what works before showing your full audience. Optimizing your Instagram bio and messaging is the secret to turning views into followers and customers. Asking better questions is a superpower inside any coaching program—don’t be afraid to speak up and get what you need. Resources & Links: JOIN NOW – The doors to HOT REELS: The 12-Month IG Content Lab are now OPEN! Spots are limited. FOLLOW Asli and Boutique Butterlu on Instagram SHOP for Heartfelt Personalized Gifts handcrafted by Asli Wade HERE CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Viral by Design — The Strategy Behind My 1.3M-View Reel (Part 4) 18:13
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Play Later Play Later Lists Like LikedWelcome to Part 4 of the Viral Videos for Business Series! Today, I’m walking you through an original piece of content that exploded to over 1.3 million views on Instagram. No remix. No trending audio. Just strategic content that worked. I’m breaking down: - How this viral video combined emotion, entertainment, and education - The on-screen text strategy that kept people watching to the end - How to prompt engagement in your videos to spark shares and comments - What business owners often miss when their Reels blow up—and how to avoid it You don’t need to be in the wedding industry to apply this strategy. This episode is for entrepreneurs ready to create content that connects and converts. What You’ll Learn in This Episode: [01:18] The Backstory: My Wedding Dance Coach Business and This Viral Reel [03:45] Why This Video Surprised and Delighted Millions [04:13] The 3 E’s of Viral Content: Entertaining, Educational, Emotional [07:28] The Hook Strategy That Stops the Scroll [09:24] How I Prompted Engagement and Boosted Comments [10:51] How I Taught and Sold Without Sounding Salesy [11:49] The Importance of Optimization and Niche Alignment [12:48] How to Repurpose Winning Ideas Instead of Starting From Scratch Key Takeaways: Viral content doesn’t need remixes, trends, or even you on camera. It needs a strategy. Use on-screen hooks and curiosity-building text in the first 3 seconds. Invite your viewers into the conversation. Ask questions in your Reels to boost engagement. Optimize your Instagram profile before your video goes viral, or you’ll miss out on conversions. When something works, recreate and repurpose it. You don’t need a brand new idea every week. Resources & Links: Join The Hot Reels VIP Waitlist Viral Father-Daughter Reel CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 The Secret Behind My 1M+ View Video on LinkedIn — What You Can Learn (Part 3) 18:08
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Play Later Play Later Lists Like LikedWelcome to Part 3 of the Viral Videos for Business Series. This week, I’m revealing the strategy behind a LinkedIn video that skyrocketed to 1 million+ views. Unlike Instagram Reels or TikToks, this post had no trending sounds, just powerful messaging and the right timing. I’m covering: Why LinkedIn is underrated for organic reach and how to leverage it The exact messaging structure that made this post explode How to craft viral content with just text and video, no edits required The simple but crucial timing factor that made all the difference If you’ve been sleeping on LinkedIn, this episode is your wake-up call. What You’ll Learn in This Episode: [00:00] How This Video Hit 1M+ Views on LinkedIn [02:43] Why LinkedIn’s Algorithm Works Differently Than Instagram & TikTok [05:12] The Messaging Structure That Triggered Virality [08:07] The Psychology of Shareability & Engagement [10:15] The Role of Timing & How to Spot Viral Moments [12:40] Why You Don’t Need Fancy Edits or Trending Audio for Reach [15:21] How to Reverse-Engineer This Strategy for Your Brand Key Takeaways: LinkedIn’s organic reach is wildly underrated. This is your sign to start posting. Viral content isn’t just about what you say but when you say it. You don’t need fancy editing—just a strong hook, a compelling message, and a clear call to action. Shareability leads to virality. If your content makes people feel something, they’ll share it. Resources & Links: Hot Reels Waitlist LINK TO VIRAL LinkedIn Video Next week: I’m breaking down another viral video, but this time with a totally different platform and strategy. Stay tuned. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 The Reel Remix Strategy Behind My 8.8M View Viral Video (Part 2) 21:56
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Play Later Play Later Lists Like LikedWelcome to Part 2 of the Viral Videos for Business Series! This week, I’m pulling back the curtain on my most viral Instagram Reel ever. A remix that skyrocketed to 8.8 million views and brought in 8,500 new followers. I’m breaking down: What is a Reel remix, and how does it work? Why this remix strategy blew up and how you can use it for your brand The biggest mistake people make with viral content (and how to avoid it) How to optimize your Instagram profile BEFORE your content goes viral This is one of the easiest viral video strategies I’ve ever used, and I can’t wait for you to try it. What You’ll Learn in This Episode: [00:00] How I Got 8.8 Million Views & 8,500 New Followers From ONE Reel [03:51] What Is a Reel Remix & Why Are They So Powerful? [05:16] Step-by-Step: How to Remix a Reel & Add Your Own Spin [07:13] The Psychology Behind Why This Video Went Viral [09:59] Why Shareability & Niche Alignment Are EVERYTHING [10:29] The Biggest Mistake People Make With Virality [14:08] How to Optimize Your Instagram Profile Before You Go Viral Key Takeaways: Reel Remixes are one of the easiest ways to create viral content—without filming from scratch. A viral video only moves the needle for your business if it's aligned with your niche. Your profile needs to be optimized for conversion before your content blows up—otherwise, you’ll miss out on followers & sales. The best viral content is relatable, entertaining, or emotional (or all three!) Resources & Links: The remix that skyrocketed to 8.8 million views Join the Hot Reels 12 Month IG Content Lab Waitlist Free IG BIO Refresh Guide How to Go Viral on Instagram Reels: Setting the Foundation for Success (part 1) Next week: I’m breaking down ANOTHER viral video from my personal brand, using a totally different strategy. CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 How to Go Viral on Instagram Reels: Setting the Foundation for Success (part 1) 20:40
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Play Later Play Later Lists Like LikedWelcome to part one of my Viral Videos for Business series! Over the past two weeks, I’ve had three different videos blow up. Each with a unique strategy. One reel alone has nearly 8 million views and has brought in over 7,000 new followers (!!!). If you’re ready to reverse-engineer viral content for your brand, this episode is your starting point. What You’ll Learn in This Episode: [00:00] Welcome to the Viral Videos for Business Series! [03:20] What Does "Going Viral" Actually Mean? (Hint: It’s relative!) [06:12] Virality vs. Reach – Why You Should Focus on "Viral for Me" [08:53] The Upsides of Virality: Followers, Visibility & Sales Growth [09:49] The Dark Side of Going Viral: Haters, Trolls & Burnout [13:07] The #1 Mistake People Make When Trying to Go Viral [15:58] How to Create Viral-Worthy Content Without Burning Out Key Takeaways: Viral videos can bring huge visibility—but only if your content is aligned with your niche. Virality is relative. Your goal should be “viral for me,” not chasing million-view videos. Avoid the biggest mistake: Make virality the goal instead of content that converts. The best-performing content is strategic, not random. The viral moments will come when you focus on the right things. Resources & Links: Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here Private Coaching – DM me “APPLY” on Instagram for a free strategy call DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics Subscribe & Review: Loving this series? Share it with a business bestie! The best way to support the show is by subscribing and leaving a 5-star review. It helps us keep bringing you high-impact strategies every week. Next week: I’m breaking down my 8 million-view viral video and exactly why it worked so you can apply the same strategies to your brand. Don’t miss it! CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 High-Ticket Sales on Instagram: A Coaching Success Story with Paula Newlands 34:05
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Play Later Play Later Lists Like LikedWhat if your next high-ticket client was already watching you on Instagram? I'm chatting with Paula Newlands, a business coach for personal stylists, about how she turned her content into real sales. Before working together, Paula had a vision for her program but needed help turning that vision into actual sales. She shares how she refined her content, nailed her messaging, and most importantly, closed a high-ticket client straight from her Instagram content. We’re breaking down the exact strategy she used to build trust, nurture her audience, and confidently sell her offer, without chasing leads or cold DMing. This is a behind-the-scenes look at what it's really like to work with me inside my private mentorship. What You’ll Learn in This Episode: [00:00] Instagram Sales Success – How Paula landed a high-ticket client [03:20] The Power of Messaging – Why clarity attracts paying clients [06:45] How to Build Trust with Your Audience – The organic funnel strategy that works [09:30] Overcoming the Fear of Selling – Paula’s mindset shift around high-ticket sales [12:15] Why Investing in a Mentor is a Game-Changer – How guidance led to faster results [15:50] Your Next Steps – How to apply this strategy to your own business Key Takeaways: Your audience is watching. Keep showing up and making offers. Clear, confident messaging is the difference between content that converts and content that gets ignored. Your Instagram DMs are a goldmine—learn how to nurture relationships without feeling salesy. If you’re not seeing the results you want, it’s time to refine your strategy. Resources & Links: Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here Private Coaching – DM me “APPLY” on Instagram for a free strategy call DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics Work With Paula: Personal Styling & Business Coaching for Stylists Follow Paula on Instagram CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 How to Create a Rinse-and-Repeat Content System to Grow on Instagram 23:40
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Play Later Play Later Lists Like LikedYou’re running a business, serving clients, managing a million things. Who has time to wake up every day scrambling for content ideas? Not you! That’s why I’m sharing my exact rinse-and-repeat content system so you can create high-performing Instagram content with less stress and more confidence. This is the final episode of my four-part mini-series on making money with Instagram, and we’re bringing it all together. If you’re tired of feeling overwhelmed by content creation, this episode is your game plan. What You’ll Learn in This Episode: [00:00] The BIGGEST mistake business owners make with content creation (and how to fix it!) [02:55] Why you need a rinse-and-repeat content system (hint: it’s a game changer for consistency!) [05:45] Step 1: How to build a content bank so you never run out of ideas [10:02] Step 2: The secret to batch-creating content—even when you’re busy [15:14] Step 3: Why repurposing content is the key to faster growth [18:00] Pro Tip: How to stay consistent even when you’re not in the mood to create [22:13] Your next steps—turn this into a system that works for YOU! Key Takeaways: Content creation doesn’t have to be stressful! Having a plan in place frees up your time and energy. Batching content is a time-saver. Set aside high-energy days for filming and use another day for editing and scheduling. Repurpose what’s working. The best marketers don’t say 100 different things—they say the same thing 100 different ways. Consistency beats perfection. A solid content system will help you stay visible and attract your ideal clients without the overwhelm. Resources & Mentions: Part One: The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!) Part Two: 5 Proven Instagram Content Types That Bring in Hot Leads Part Three: Selling in the DMs – How to Start, Automate & Convert Conversations into Clients Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here Private Coaching – DM me “APPLY” on Instagram for a free strategy call DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 Selling in the DMs – How to Start, Automate & Convert Conversations into Clients 25:52
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Play Later Play Later Lists Like LikedWelcome to part three of our four-part series on making more money with Instagram! Last week, we covered the five types of content that attract your dream clients and get them talking. And today? We’re diving into the most powerful sales tool on Instagram - your DMs. If you’re not actively having conversations in your inbox, you’re leaving money on the table. When done right, it’s about creating real connections, serving your audience, and making it easy for the right people to say YES. I’m sharing my exact DM automation strategy, how I guide casual convos into confident sales, and a game-changing Instagram hack that will boost your visibility overnight. Ready to turn your DMs into a 24/7 lead generator? Tune in! What You’ll Learn in This Episode: [00:00] The secret to using Instagram DMs as a powerful sales tool [03:53] Engagement vs. sales—why conversations drive conversions [04:49] A hidden Instagram algorithm hack that boosts your visibility [05:43] How I use DM automation to streamline leads & sales [06:39] Why "Click the Link in Bio" no longer works (and what to do instead) [09:26] DM automation in action—examples for different business types [12:12] Using DMs to build your email list and nurture future buyers [14:03] Selling in the DMs without being salesy—my simple 4-step process [20:16] The #1 mistake people make in DM sales (and how to avoid it) [21:43] How Hot Reels helps you create content that attracts & converts [23:30] Want high-ticket sales from Instagram? Private coaching details Key Takeaways: Conversations = Conversions—Engagement alone won’t grow your business. You need real conversations happening in your inbox. DM Automation Saves Time—Set up keyword-based auto-replies to instantly share links, freebies, and applications. Make It Easy for Buyers—Stop sending people to your link in bio! Instead, guide them into your DMs for a seamless next step. Selling = Service—When done right, selling in the DMs feels natural, not pushy. Lead with connection, clarity, and confidence. Resources & Links Mentioned: DM Me "LEADS" on Instagram to grab my FREE DM Automation Guide Get on the Hot Reels Waitlist to create content that attracts & converts Want private coaching? DM Me "APPLY" for a complimentary business strategy session Check Out Duality Coffee (Fresh-roasted, premium coffee delivered to your door!) CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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Strut It: Bold Visibility through Instagram Marketing
1 5 Proven Instagram Content Types That Bring in Hot Leads 27:16
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Play Later Play Later Lists Like LikedWelcome to part two of our four-part series on making more money on Instagram using organic content! If you’re tired of posting and hearing crickets, this episode is for you. I’m breaking down five content types that are working right now to attract high-value followers AKA, people who actually want what you sell. Plus, I’ll share how to create content in a way that feels aligned with your brand (not forced) and fits seamlessly into your schedule. What You’ll Learn in This Episode: [00:00] The Instagram Content That Attracts Ready-to-Buy Clients – What’s working in 2025 [02:08] The Long Game of Organic Marketing – How to build an audience that actually converts [05:53] The Three Jobs of Every Post – Attract, nurture, and convert [07:15] Content Type #1: B-Roll with Trending Audio – How short, scroll-stopping clips bring in new followers [10:35] Content Type #2: Viral Trends – How to leverage popular formats while staying authentic [16:14] Content Type #3: Memes – Why they’re crushing it right now (and how to use them in your niche) [18:31] Content Type #4: Direct-to-Camera Reels – How showing your face builds trust and sales [19:57] Content Type #5: Carousels with Trending Audio – Why Instagram is pushing this HARD in 2025 [22:21] The #1 Content Mistake Business Owners Make – And how to avoid it [24:11] How to Streamline Your Content Strategy – My favorite way to make this EASY Key Takeaways: Content that converts = content that connects. It’s not just about posting more—it’s about posting the right kind of content that attracts high-value followers. Instagram’s algorithm favors engagement. Use trending audio, memes, and direct-to-camera reels to boost visibility and reach. Carousels are NOT dead! Add trending audio to get them pushed into the Reels feed. Consistency + alignment = success. You don’t need to post every day—just show up in a way that works for you and your brand. Resources Mentioned: If you’re ready to turn your Instagram into a lead-generating machine, I’ve got two ways to support you: Hot Reels: My 12-month Instagram content lab to help you master content creation and show up consistently without the stress. DM me “HOT” on Instagram to get on the waitlist or visit elizabethmarberry.com/hot Private Coaching: Need a deeper, customized strategy? Apply for a complimentary Instagram Breakthrough Call at elizabethmarberry.com/application CONNECT WITH YOUR HOST, ELIZABETH MARBERRY: WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.…
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