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Viral Instagram Ad Secrets to Skyrocket Your Production Company
Manage episode 465266669 series 3638823
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In this exciting episode of Studio B Sessions, we sit down with Ben Mangum, a savvy video production entrepreneur who’s mastered the art of using Instagram ads to grow his business and land high-paying clients.
Ben shares his game-changing strategies for crafting targeted local ads, creating personalized engagement, and leveraging social proof to stand out in a crowded market. Despite early challenges with digital advertising, his success story is packed with lessons that will transform how you approach marketing your production company.
We also explore the shifting landscape of video marketing, discussing the rise of short-form content like Instagram and TikTok reels and how to balance them with traditional brand storytelling. Ben provides practical advice on pricing strategies, payment structures, and building a reliable crew to deliver top-quality work.
Whether you're a seasoned video professional or just starting out, this episode is loaded with actionable insights on qualifying leads, setting clear client expectations, and turning satisfied customers into powerful referral sources.
Don’t miss this unscripted, in-depth conversation full of practical advice and inspiration for anyone looking to grow and thrive in the ever-changing world of video production!
Listen to this episode on Apple Podcasts or Spotify (OR wherever you listen to your podcasts!): https://www.studiobsessions.com
Learn more about Bindra Productions: https://bindraproductions.com/
Chapters
1. Viral Instagram Ad Secrets to Skyrocket Your Production Company (00:00:00)
2. Instagram Ads Strategy and Success (00:00:04)
3. Conversion Strategy Through Personalized Engagement (00:10:12)
4. Building Trust Through Video Marketing (00:15:48)
5. Honest Approach to Client Consultations (00:24:38)
6. Exploring Video Marketing Strategies (00:31:08)
7. Package Strategies for Delivering Vertical Content (00:35:28)
8. Evolving Business Growth (00:40:49)
9. Importance of Hiring Video Production Crew (00:51:41)
10. Video Production Payment Structures (01:02:08)
11. Effective Payment Strategies for Video Production (01:08:47)
12. Pricing Strategies for Video Production (01:17:58)
13. Navigating Pricing and Services Strategies (01:27:56)
14. Client Communication and Payment Strategies (01:39:43)
15. Referral Business Strategy and Social Proof (01:47:27)
16. Differentiating Personalities in Advertising (01:58:43)
17. Instagram Collaboration Goals and Growth (02:04:04)
17 episodes
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