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DIY PR for Beauty Pros: Local Media, Influencers, and the Power of Visibility
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You don’t need a massive budget or a celebrity agent to get publicity—you just need a story, some scrappy energy, and the confidence to be seen. In this episode, I’m joined by Melinda Jackson, founder of Melinda Jackson Public Relations, a North Carolina-based agency that specializes in media placements and brand storytelling. With a background in entertainment PR and clients ranging from music icons to lifestyle brands, Melinda shares what it really takes to get your name out there—and how beauty pros can apply these same strategies locally.
We dive into:
- The difference between PR, marketing, and advertising (and why it matters)
- Fast, messy action: how Melinda built a sold-out networking event from a Threads post
- Easy PR wins for stylists, salon owners, and educators
- Why hiding is doing your dream clients a disservice
- How to pitch yourself to local news stations and influencers without cringing
- Media training 101 (no, you don’t need to be perfect)
- And the power of personal branding to unlock what's next in your career
Whether you're dreaming of education, growing your salon, or just ready to be more visible—this conversation is your permission slip to go for it.
Resources & Links:
🔗 Connect with Melinda Jackson: IG: @melindajacksonpr @melindagale
www.melindajacksonpr.com
📣 DM me if you try any of these PR strategies—I want to cheer you on!
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