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Boost Your Subscription Box with SMS: What Works & What Doesn’t
Manage episode 474364473 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Subscription Box Answers, I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, you won’t want to miss this!
Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your question there!
The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com
Chapters
1. Episode Introduction (00:00:00)
2. Question About SMS Marketing (00:01:20)
3. SMS for Product Sales (00:02:03)
4. Timing and Cost Considerations (00:03:16)
5. Failed Payment Recovery Tactics (00:04:36)
6. Tools and Final Thoughts (00:07:55)
123 episodes
ShareManage episode 474364473 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Subscription Box Answers, I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, you won’t want to miss this!
Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your question there!
The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com
Chapters
1. Episode Introduction (00:00:00)
2. Question About SMS Marketing (00:01:20)
3. SMS for Product Sales (00:02:03)
4. Timing and Cost Considerations (00:03:16)
5. Failed Payment Recovery Tactics (00:04:36)
6. Tools and Final Thoughts (00:07:55)
123 episodes
All episodes
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Subscription Box Answers
1 The Secret to Making Your Subscription Box Stand Out (Product Differentiation) 21:21
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Play Later Play Later Lists Like LikedIn today’s episode of Subscription Box Answers , we’re diving into one of the most crucial topics for subscription box owners — product differentiation . If you think you can just put a random collection of products in a box and send it out… think again. That might have worked back in 2018, but the subscription box market has evolved. To succeed today, you need to make your box stand out. Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom. That’s where product differentiation comes in. When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts. In this episode, I’ll explain exactly how to do it . The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Subscription Box Challenge: Your Road To Recurring Revenue... 9:08
9:08 Play Later Play Later Lists Like Liked9:08
Play Later Play Later Lists Like LikedI want to personally invite you to The Subscription Box Challenge – Your Road to Recurring Revenue. This free 4-day challenge kicks off on Monday, May 19th — and it’s designed to help you finally launch your subscription box or grow the one you’ve already started. By the end of the challenge, you’ll know exactly how to launch your box and start getting paying subscribers — without any guesswork, confusion, or overwhelm. It’s 100% free to join , and it could be the turning point in your subscription box journey. You can register for FREE at www.SubscriptionBoxChallenge.com The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Do These 2 Things Now to Make Your Subscription Box a Success 25:29
25:29 Play Later Play Later Lists Like Liked25:29
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers, I cover 2 things you need to do right now to make your subscription box a success. If you are stuck or you are very serious about pushing your business on. I highly recommend checking this out. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Reducing Failed Payments - (This is working great for us) 5:15
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Play Later Play Later Lists Like LikedThis is a follow-up episode about a tool we’ve been using called Stunning . It’s really helping us reduce failed payments. Take a listen to hear how our churn is looking after using it for the past five months. It’s a shorter episode today as I’m on holidays, but normal service will resume next week! If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and post your question there. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Reels Follow-Up – (I share what’s working and what isn’t) 11:05
11:05 Play Later Play Later Lists Like Liked11:05
Play Later Play Later Lists Like LikedOn this episode of Subscription Box Answers , I’m following up on last week’s episode about Reels. We’ve been testing what I covered, and it’s working really well for us. Hopefully, this helps you with your customer acquisition. If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and post your question there! The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 The Biggest Opportunity On Meta In 2025 Is Reels.. 24:19
24:19 Play Later Play Later Lists Like Liked24:19
Play Later Play Later Lists Like LikedLast week, myself and the two other BusterBox co-founders were invited into Meta HQ in Dublin for a full day of marketing strategy sessions focused on 2025. We got a behind-the-scenes look at what’s working right now—and the biggest opportunity to lower customer acquisition costs in 2025 is clear: Reels . In this episode, I break down exactly what we learned, how to take advantage of this shift, and what you should start doing now to get ahead of the curve. If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and drop your question in there! The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Boost Your Subscription Box with SMS: What Works & What Doesn’t 9:02
9:02 Play Later Play Later Lists Like Liked9:02
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, you won’t want to miss this! Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com , join our FREE Facebook group, and post your question there! The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Going Global: How to Take Your Box to New Countries 14:39
14:39 Play Later Play Later Lists Like Liked14:39
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I share how you can test your subscription box in new countries using a method called direct inject. This is the strategy we used to expand BusterBox from Ireland to the UK quickly, without massive overheads. If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com , join the free Facebook group, and post your question there! The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
A common misconception is that paid marketing is bad because you have to pay for it, while organic marketing is good because it's free. But in most cases, that’s simply not true. Effective organic marketing that actually moves the needle requires time, money, and resources. In this episode, I break down why. If you have a question you want answered, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group to post it there." The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Using Insert Swaps + Partnerships To Grow Your Subscription Box Business 12:03
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Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I discuss a few underrated, old-school strategies to grow your business: partnership marketing and insert swaps . When done correctly, these tactics can significantly lower your customer acquisition costs (CAC) and generate additional revenue for your company—all while reaching customers you might not have been able to reach otherwise. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 You may have to "patch" things together to make your business work. 14:56
14:56 Play Later Play Later Lists Like Liked14:56
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I explain how you may need to piece together a variety of different elements to make your business work. In an ideal world, simpler is better—but for most boxes, that isn’t the case. To keep your business running smoothly and the numbers in your favour, you may need to get creative. Listen to this episode for more details. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
In this episode of Subscription Box Answers , I share something new we’re testing in BusterBox called Chat to Cancel . This is still in the very early stages, but I’m sharing what we’ve done so far and what we’ve learned. Churn reduction should be a top priority for any subscription box business, and getting creative with your approach can make a big difference. If you have a question you want answered on the show, head over over to www.SubscriptionBoxResources.com and join the FREE Facebook group and post there. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Using Stunning To Lower Your Churn Rate And Make More Money! 14:04
14:04 Play Later Play Later Lists Like Liked14:04
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I’m sharing how we are testing a new dunning tool in BusterBox called Stunning. The results so far have been very positive, and it has helped us recover a lot of money. Passive churn can account for up to 40% of overall churn, so it’s crucial to have a process in place to manage it effectively. You can check it out here https://stunning.co/ If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group and post it there. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
In this episode, I explain a couple of changes we made to our email marketing that have greatly increased the number of subscribers we’re getting while lowering the CAC. You'll learn from this that the general opinion about something isn’t always right. If you have a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and post it there. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success 12:40
12:40 Play Later Play Later Lists Like Liked12:40
Play Later Play Later Lists Like LikedYou've probably heard that customers buy based on emotion and justify with logic—but are you truly applying this in your marketing? In this episode, I break down a powerful marketing and copywriting strategy that has helped BusterBox sign up more subscribers than ever before. I’ll show you: How to identify the emotional triggers that make people want your subscription box Why logical triggers seal the deal and boost conversions A simple system for incorporating these triggers into all your marketing If you want to increase your conversions and grow your subscription box business in 2025, this episode is a must-listen. The Subscription Box Challenge 4 Days To Recurring Revenue Starts On May 19th. You Can Register For FREE at www.SubscriptionBoxChallenge.com…
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Similar to Subscription Box Answers
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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