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Building Brands From Within: The Power of Authentic Storytelling with Brian O'Shaughnessy
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This week, Mack and Heidi sit down with Brian O'Shaughnessy, a seasoned storyteller with 20++ years of experience in the tech and media industries, having worked with giants like Google, Skype, and Hims & Hers.
Brian shares his approach to branding and why storytelling is just as much as the product itself.
For him, the best brands are built from within—turning employees into “apostles” who understand and believe in the company’s mission. After all, if your team believes in the story, it’s far easier to tell it authentically to the world.
While many brands try to present a “movie” version of themselves, Brian advocates for authenticity, encouraging brands to present a mirror for stronger connections and greater impact.
From AI integration to the rise of platforms like Substack fostering two-way conversations, Brian discusses the evolution of brand communication.
Plus, hear all about the lessons he’s learned from the likes of will.i.am and the CEO of Sesame Street.
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