))
The Martial Art of Marketing: Grit, Growth & Strategy with Jessica Baum
Manage episode 440401389 series 3563392
Content provided by Mack McKelvey and Heidi Keele. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mack McKelvey and Heidi Keele or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Poll, a Stagwell company) to unpack her 20-year career from secretary to CMO—a rise driven by grit, resilience, and a roll-up-her-sleeves attitude.
The trio discuss the critical – and often misaligned – relationship between marketing, product, and sales, and why product marketing sits at the center of it all. “Companies that have a really strong relationships across all of the core functions will be just unstoppable,” Jessica explains.
Tune in to learn how Jessica breaks down silos, takes on the hard stuff, and tackles research when resources are scarce. Plus, learn why she believes a product marketer should be the first marketing hire for any startup.
16 episodes
Share
