))
The Startup CMO Playbook: Making Music Out of the Madness
Manage episode 442981550 series 3563392
Content provided by Mack McKelvey & Heidi Keele, Mack McKelvey, and Heidi Keele. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mack McKelvey & Heidi Keele, Mack McKelvey, and Heidi Keele or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the SUM Disruptors Podcast, hosts Mack and Heidi sit down with 3x startup CMO Miriam Kendall to explore that coveted CMO role and the tough realities of startup life. Discover why Miriam left Under Armour for the startup world and why she hasn’t looked back since.
With 20 years under her belt, Miriam shares her strategies for breaking down silos, managing founder expectations, and putting the people first. Aspiring CMOs will gain insights into the essential skills needed for success, how to navigate the inevitable burn and churn, what to focus on from day one, and techniques for turning chaos into harmony.
As Miriam puts it, “a CMO is like the director of an orchestra. You’ve got all of these different instruments and if you get them singing together, then you will have the most powerful, beautiful output.”
Tune in for an honest conversation about the challenges—and rewards—of being a startup CMO, and learn why it takes a unique breed of marketer to thrive under the pressure.
14 episodes
Share
