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Client acquisition the smart way with mya's Kati Witledge
Manage episode 462602350 series 3355059
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On average, only about 30% of new salon clients book a second appointment. A few write negative reviews online, but many simply don't come back. Why is that?
Our guest this episode, Kati Witledge, says clients often don't return because they weren't matched with the best stylist to meet their unique needs at that first appointment. Her company, mya, provides a software that allows potential clients to find a stylist match before they even set foot in your salon. mya empowers the salon to market to those clients, and makes booking a breeze.
In this meaty conversation, Kati and host Blake Reed Evans also get into common pain points of client acquisition and retention, tools to grow your salon company's marketing reach, and how to prep your team to make a great first impression.
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