How to Get Media Attention Like a Broadcast PR Expert - Josh Wheeler

Super Powered: Leadership, Strategy, Decision Making & Peak Performance - Stories & Strategies from World-Class Performers for Executive Success

Full Police Interrogations, 911 Calls, and True Crime Investigations - True Crime Podcast 2025

1
The Craziest Serial Rapist In British History 200 Victims | The Case Of Reynhard Sinaga 38:44

5 weeks ago38:44

Play Later

Lists

Liked

38:44

The Craziest Serial Rapist In British History 200 Victims | The Case Of Reynhard Sinaga A terrible true crime story about how a quiet honors student in Indonesia became an insane maniac with over 200 victims. For more than two years he had been operating in Manchester, UK, and when he was caught, everyone was shocked! The heartbreaking case of Reynhard Sinaga! The Craziest Serial Rapist In British History | The Case Of Reynhard Sinaga | True Crime Documentary Become a supporter of this podcast: https://www.spreaker.com/podcast/full-police-interrogations-911-calls-and-true-crime-investigations-true-crime-podcast-2025--6463449/support .…

about a year ago 28:39

MP3•Episode home

Content provided by Rob D. Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob D. Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ever wondered why some stories make the news while others get ignored?

Josh Wheeler can spot a newsworthy angle where others see only corporate announcements. His superpower lies in finding the sweet spot between broadcaster needs, brand objectives and audience interests - transforming standard PR into stories that captivate radio and TV producers.

From founding Be Broadcast with its 95% client retention to building award-winning campaigns for global brands, Josh's strategic approach has delivered results that clients "have never seen before." But his journey wasn't always smooth sailing - he spent years reading trade publications outside his comfort zone to develop the news instinct that now helps clients break through.

Key Talking Points:

The "Mrs. Miggins from Wigan" framework that transforms corporate messages into stories broadcasters want to cover
How reframing an epilepsy charity's message from inward to outward increased public engagement by 75%
Why limiting campaign launches to one per week delivers better results than the factory approach
The counter-intuitive approach that puts emotional impact before corporate messaging

Links & Resources:

Be Broadcast: bebroadcast.co.uk
Josh's LinkedIn: linkedin.com/in/joshwheelerbroadcast
PR Stack by Steven Waddington (Book Recommendation)
Be Broadcast Little Book (Free Media Resource)
Coffee and Crime Podcast

Today's Exercise: The Audience Lens Framework

This exercise helps you shift perspective from brand-centric thinking to audience needs, making your stories more appealing to media outlets.

Steps to Apply:

Write down three emotions you want your target audience to feel about you or your brand
Create seven interview questions, starting with "Tell me about yourself" and ending with "Where can I get more information?"
Answer each question from your audience's perspective, focusing on their challenges
Use these answers as the foundation for your PR messaging plan

Strategic Storyteller Newsletter:

Finding your audience's emotional triggers is key to compelling broadcast PR. For more insights like Josh's "Emotion Wheel" technique, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.

Sign-Up Here

49 episodes