Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Built for the EV Generation: Formula E Energizes 500 Million Global Race Fans
Manage episode 490759180 series 3580868
Content provided by Josh Dorfman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Dorfman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When Roger Griffiths first heard about Formula E in 2014, he was intrigued but skeptical. A veteran of IndyCar, Le Mans, and Formula 1—and a self-described petrol head—he wasn’t convinced electric racing could deliver credible performance.
Then he saw who was signing on.
Michael Andretti. Alain Prost. Emerson Fittipaldi. Frank Williams. Plus early backers like Richard Branson. Racing legends and global brands were putting their reputations behind an all-electric series built for city streets, digital-native fans, and a new kind of mobility.
That’s when Roger knew: failure wasn’t an option.
He joined Andretti Global to help lead its Formula E team. Today, he’s Team Principal and Chairman of the Formula E Teams Association.
Just over a decade later, Formula E is the fastest-growing motorsport on Earth. It races through city centers, draws 500 million fans, and connects with a global audience that legacy motorsports can’t reach.
Roger takes us inside how Formula E became the sport brands chase, fans love, and the future demands.
Show Notes
Guest: Roger Griffiths, Team Principal, Andretti Formula E
Company: Andretti Global
For more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our:
49 episodes
Share
Manage episode 490759180 series 3580868
Content provided by Josh Dorfman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Dorfman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When Roger Griffiths first heard about Formula E in 2014, he was intrigued but skeptical. A veteran of IndyCar, Le Mans, and Formula 1—and a self-described petrol head—he wasn’t convinced electric racing could deliver credible performance.
Then he saw who was signing on.
Michael Andretti. Alain Prost. Emerson Fittipaldi. Frank Williams. Plus early backers like Richard Branson. Racing legends and global brands were putting their reputations behind an all-electric series built for city streets, digital-native fans, and a new kind of mobility.
That’s when Roger knew: failure wasn’t an option.
He joined Andretti Global to help lead its Formula E team. Today, he’s Team Principal and Chairman of the Formula E Teams Association.
Just over a decade later, Formula E is the fastest-growing motorsport on Earth. It races through city centers, draws 500 million fans, and connects with a global audience that legacy motorsports can’t reach.
Roger takes us inside how Formula E became the sport brands chase, fans love, and the future demands.
Show Notes
Guest: Roger Griffiths, Team Principal, Andretti Formula E
Company: Andretti Global
For more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our:
49 episodes
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Similar to Supercool
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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