Rare Earths, Recycled: How Cyclic Materials Achieved the Impossible

Supercool

Rare earth magnets power the modern world and the clean energy transition. They’re inside every EV motor, wind turbine, MRI machine, and computer hard drive in a data center. But the world throws most of them away. Less than 1% are ever recycled.

That’s the crisis Cyclic Materials was built to solve — by turning circularity into industrial reality.

In this episode, CEO Ahmad Ghahreman explains how his team figured out what the industry long thought impossible: separating rare earth magnets from steel before they’re lost forever. We explore the engineering that makes rare earth recycling commercially viable, the spoke-and-hub logistics model to power urban mining where end-of-life products are abundant, and why companies like Microsoft, Amazon, BMW, and Jaguar are already lining up to work with Cyclic Materials.

If the clean economy is going to scale, it needs rare earths. Cyclic Materials found a way to recover them — not from a mine, but from the discarded machines all around us.

Show Notes:

Guest: Ahmad Ghahreman - CEO, President, and co-founder

Company: Cyclic Materials

For more Supercool climate solutions that cut carbon, improve modern life, and shape the new low carbon economy, subscribe to the podcast plus our:

* Youtube Channel

* Weekly Newsletter

* Supercool on Instagram and Linkedin