BRAND STRATEGIES FOR SUCCESS IN HONG KONG WITH ALFRED LUNG

Superlative

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by watch publisher and collector of timepieces, Alfred Lung. Ariel and Alfred Lung dive into the current state of the Hong Kong watch market, exploring the factors that have led to its decline, and the cultural interest in watches among Chinese consumers. They talk about the shifting preferences towards simpler, more practical timepieces, especially with the impact of smartwatches on traditional watch collecting. Throughout their conversation, Ariel and Alfred explore the current state of the watch market, the strategies needed for success in markets like Hong Kong, and the interdependence between big brands and independent watchmakers. As they focus on the resurgence of brands like Parmigiani, they also discuss the vulnerabilities faced by smaller brands, the impact of consumer perception on brand longevity, and the challenges Tudor faces in marketing to a broader audience. The role of watch enthusiasts in providing feedback and quality control for brands is also highlighted, emphasizing the importance of understanding craftsmanship and storytelling in the luxury watch industry. Listen and join in on the conversation with Ariel and Alfred as they fully explore today’s watch market in Hong Kong, and so much more, on this week’s episode of the Superlative Podcast.

Keep up with Alfred:

- Alfred on ABTW - https://www.ablogtowatch.com/author/alfred-lung/

- Instagram - https://www.instagram.com/alfred.is.watching/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!