Artwork

Content provided by Ariel Adams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ariel Adams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

BUILDING A LEGACY: AN INTRODUCTION TO RZE WATCHES WITH HUIY TANG

1:05:41
 
Share
 

Manage episode 470577594 series 2866746
Content provided by Ariel Adams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ariel Adams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today’s market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Huiy and Ariel discuss the landscape of the watch industry, the challenges of developing digital watches, and RZE's innovative buyback program. Huiy emphasizes how community engagement is crucial for building a loyal customer base and how brands today should focus on educating customers rather than just selling products. Join the conversation to learn all about RZE watches on this week’s episode of the Superlative Podcast.

Keep up with Huiy and RZE Watches:

- Website - https://www.rzewatches.com/

- Instagram - https://www.instagram.com/rzewatches

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  continue reading

246 episodes

Artwork
iconShare
 
Manage episode 470577594 series 2866746
Content provided by Ariel Adams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ariel Adams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today’s market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Huiy and Ariel discuss the landscape of the watch industry, the challenges of developing digital watches, and RZE's innovative buyback program. Huiy emphasizes how community engagement is crucial for building a loyal customer base and how brands today should focus on educating customers rather than just selling products. Join the conversation to learn all about RZE watches on this week’s episode of the Superlative Podcast.

Keep up with Huiy and RZE Watches:

- Website - https://www.rzewatches.com/

- Instagram - https://www.instagram.com/rzewatches

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

  continue reading

246 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play