Inside Deployant: Peter Chong’s Journey Through Watch Collecting and Media

Superlative

In this episode of the Superlative podcast, host and aBlogtoWatch founder Ariel Adams sits down with Peter Chong, a veteran collector and founder of Deployant.com. Peter sheds light on why Singapore emerged as a leader in independent watchmaking appreciation, attributing it to factors such as its affluent populace, English proficiency, and long-standing support for horological communities and online forums. Together, Ariel and Peter reflect on the evolution of watch collecting, the role of early internet platforms like Timezone, and how group dynamics have shaped modern collector culture. They also examine the changing economics of the luxury watch industry, from discount-driven markets to today’s allocation models, and the ongoing tension between passionate enthusiasts and brand-driven market strategies. With decades of experience, Peter offers candid reflections on Singapore’s unique position as a global hub for watch culture, the sustainability of collector groups, why passion for timepieces continues to thrive across generations, and more on this week’s episode of Superlative.

Check Out Deployant and stay updated with Peter:

- Website - https://deployant.com/

- YouTube - http://www.youtube.com/@Deployantcom

Check out this week’s sponsor:

Ace Jewelers - https://www.acejewelers.com/

SUPERLATIVE IS NOW ON YOUTUBE!

To check out Superlative on Youtube as well as other ABTW content:

- YouTube - https://www.youtube.com/@ablogtowatch

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!