They Told Her She’d Fail, Now She’s in Whole Foods Nationwide with Rosa Li, Founder and CEO of Wildwonder

Superwomen with Rebecca Minkoff

This week on SUPERWOMEN, I’m joined by Rosa Li, founder and CEO of Wildwonder, the world’s first sparkling prebiotic and probiotic drink inspired by heritage tonics and California produce stands. When Rosa’s high-stress finance job left her feeling depleted and dealing with digestive issues, she looked inward and backward. Drawing from her grandmother’s traditional herbal tonics, Rosa started tinkering in her kitchen, rediscovering the power of plants, botanicals, and food as medicine.

In this episode, Rosa opens up about the early days of Wildwonder, from chasing co-packers to hand-delivering drinks door-to-door, Rosa’s entrepreneurial journey is anything but ordinary. She shares how she bootstrapped her business during the pandemic, transformed rejection into resilience, and landed on the shelves of Whole Foods, Target, and 5,000+ retailers across the U.S. Rosa also dives into the cultural influences that shaped her, what it looks like to create a mission-driven brand in a male-dominated space, and why vulnerability and resourcefulness are her secret weapons in both life and business.

Whether you’re a founder, a foodie, or just someone figuring it out as you go, Rosa’s journey proves that success doesn’t come from waiting—it comes from showing up again and again, in spite of the noise.

Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”

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