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Content provided by Jessamyn Edwards & Meg Cramer, Jessamyn Edwards, and Meg Cramer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessamyn Edwards & Meg Cramer, Jessamyn Edwards, and Meg Cramer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19
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If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world results. It also requires organizational buy-in and a willingness to challenge established norms. Today, we're going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I'd like to welcome, Travis Cushing, Chief Product Officer at RainFocus. About Travis Cushing As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience in the events and SaaS industries, blending product strategy, customer empathy, and technical execution. With deep expertise in event technology, product-led growth, and integrated data-driven experiences, he is committed to transforming event workflows into strategic business drivers. His passion for people and experiences has built bridges between customers and development allowing RainFocus to execute and build great software. Travis Cushing on LinkedIn: https://www.linkedin.com/in/travis-cushing/ Resources RainFocus: https://www.rainfocus.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Manage episode 377716315 series 2975386
Content provided by Jessamyn Edwards & Meg Cramer, Jessamyn Edwards, and Meg Cramer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessamyn Edwards & Meg Cramer, Jessamyn Edwards, and Meg Cramer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Have you ever dreamed of hanging out your consulting shingle? Can you signal that you're open to new jobs without risking your current one? Amber Braden and Jill Christ join the podcast to share how they founded GLOW Insights, a user research consultancy.
77 episodes
Manage episode 377716315 series 2975386
Content provided by Jessamyn Edwards & Meg Cramer, Jessamyn Edwards, and Meg Cramer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessamyn Edwards & Meg Cramer, Jessamyn Edwards, and Meg Cramer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Have you ever dreamed of hanging out your consulting shingle? Can you signal that you're open to new jobs without risking your current one? Amber Braden and Jill Christ join the podcast to share how they founded GLOW Insights, a user research consultancy.
77 episodes
All episodes
×What does it feel like to lose everything? What's left over when you walk away from your corporate job and your dream home burns to the ground? Margot Dear faced this unthinkable scenario and has risen from the ashes to rebuild her career, reasses her life, and rediscover the bonds she formed over years of working with UX teammates. Support Margot's GoFundMe to support Altadena, CA: https://gofund.me/175fa8bf…
What's the biggest irony of our jobs? Can maximize your productivity if you also have care tasks? How many times do you read your layoff notice? And does your manager really care when you get laid off? Uday Gajendar returns to the podcast. Zirp Soda Tshirt Zirp Soda Sticker
Can you take on a chatbot and win? Are you making your users do chores? Are you pumped about automatic renewal laws? Get hyped with us about UX in 2025.
Are you in UX for the right reasons? If you lost your job would you walk away from the UX field or fight for your passion? Do you have the stamina to apply to over 1,000 jobs? We talk to seasoned UX professional Shawn Kenney who is navigating the UX job market in these insane times.
Do designers have enough supervision? Can you be proactive about your destiny in this job market? And who’s a worse train passenger: babies or bachelorettes? User Experience Research Leader Ben Basilan joins the podcast to talk about mastering the research interview and evolving in your career.
What proved to be most sticky from UX Y'all the TriUXPA conference? What does it take to get the tech obessesed to look up from their phones? Is there anything that can make bad team dynamics better? More tales of UX survival with guest Matt Rogers, Product Design Lead and fellow UX Y'all presenter.
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Surviving UX

It's the final countdown! Join us for all the conference fun 1 day before, 2 hours before, and 1 hour after our talk at UX Y'all in Raleigh.
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Surviving UX

Nearing the finish line! Is our stress a manufactored crisis? Perhaps a Meg-ufactured one? We forge on and share reflections on the final, tired days of prep.
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Surviving UX

We continue to collaborate on our conference talk and ponder: After all this time, how could we be learning new things about each other? What makes all this effort worth it? And, this is going to be fun, right? Right?
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Surviving UX

We continue to prep for UX Y'all and the rewriting and second guessing is in full swing! This week we talk about nervously crafting slides and talk tracks: What's gonna hit? What's gonna land?
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Surviving UX

In a few short weeks Jessamyn and Meg will present at UX Y'all. Will we get the presentation done in time? Will our friendship hold out? And what is it like to get ready for such a UX professional extracurricular?
What would you do to save your most precious notebook? Is the remote-worker promotion penalty real? How many chicken nuggets can your AI order?
How do you move from mocks to strategy? Does anyone appreciate UX consultants? Courtney Campbell joins Surviving UX to talk about her big switch to UX strategy and why she tells designers to get out of Figma.
What happens when you stay at the same company for over a decade? Do you feel represented by UXPA or Figma's communities? Joshua Ledwell joins me and Meg Cramer to talk about staying put.
What sets you off? Have you ever had an emotional freak out at work? Does it matter if we stay professional or is okay to cry?
Have you ever dreamed of hanging out your consulting shingle? Can you signal that you're open to new jobs without risking your current one? Amber Braden and Jill Christ join the podcast to share how they founded GLOW Insights, a user research consultancy.
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Surviving UX

How attractive are 4 day work weeks? Can one UX individual actually get more done in less time? When’s the last time you used a new product or service where it felt like they really talked to users?
What are you willing to do to put food on the table? Do you bother applying to jobs where 300 people have already applied? How do you keep swimming without anything to hold on to? We welcome freelance UX designer and researcher Tim Duffield.
Back in the office? Starting over yet again? Climb aboard this UX career train and join Jessamyn and Meg to talk LinkedIn desperation, following dreams, and the glamorous return of commuting.
Do you miss cubicle walls? What do you do with a piece of hot gossip? Why don’t senior designers share their secrets? Meg and Jessamyn chat with designer Jo Carroll.
Are UX card decks back, or just more divine? Does anyone really want to know about your bad weekend? Do melancholic leaders (wherever they might be hiding) wield power? Meg and Jessamyn ponder the Bittersweet (book by Susan Cain) and try desperately to beat the summer heat.
Are you awake at night wondering if your design is ready for users? Are designers scared of talking to their own customers? Can you "borrow" research from other teams? Jessamyn welcomes Shilpa Bhat, senior designer in ML/AI at AWS.
Can cars be designed any worse for infants? Does GDPR protect us from getting too many catalogs? Is your workplace menopause-friendly?
Have you been on a project team that released a chatbot but detest them in real life? Can you navigate your job like a roomba while smashing through walls? How do you work through the evening and have dinner with your kids? Meg and Jessamyn consider talk chat crap, dreaming big, and mealtime etiquette.…
Could women's bathrooms be designed any worse? Do theme parks even realize people come in different sizes? Is my brastrap showing on this video call? Jessamyn and Meg doubt anyone would understand their LinkedIn posts, so they don't even bother.
Ever wondered what plumbing is like at theme parks? Does it seem weird when a colleague is working from bed? What do you think you'd differently when next years performance review season rolls around? And will you actually do it? Jessamyn and Meg catch up on surviving as springtime emerges, even though those pesky germs haven't gotten the memo.…
Do competitive designers get ahead? What does healthy competition look like? Have you ever thrown anyone under the bus? Meg and Jessamyn talk to Shubha Gargava , senior user experience designer for artificial intelligence and machine learning at AWS.
What does it feel like to wake up to a layoff notice? Why are recruiters sensitive to their interview count? Should you keep your job hunt on simmer or just wait for the phone to ring? Jessamyn and Meg talk to Adam Starr, relationship-first technologist and people person.
Scared to talk to managers and HR about unexpected life events? What kind of support do employees need during a major medical crisis? And what can you do for a colleague taking leave? Check out our episode on the “Working with Cancer” pledge and navigating life’s big and little reasons to press pause.…
Will you miss pushing pixels if you become a UX manager? Is anyone reading your Figma comments? Can you claim the business's success as your own after designing a feature? Jessamyn and Meg chat with Laura Martin, Senior UX Manager at Amazon.
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