EUDR Compliance Simplified: The Role of Accurate Data in Risk Reduction

Sustainable Supply Chain

Send me a message

In this episode of the Sustainable Supply Chain podcast, I had an insightful conversation with John Atkinson, the Chief Product Officer at LiveEO. We explored how satellite imagery and advanced machine learning are transforming supply chain sustainability, particularly in light of the European Union Deforestation Regulation (EUDR).

John shared how LiveEO began by monitoring vegetation risks to infrastructure like railways and power grids, using Earth observation data to help companies manage maintenance proactively. Recognising the parallels between monitoring vegetation growth and deforestation, they've developed a new solution to assist companies in complying with the EUDR.

We delved into the significant challenges posed by inaccuracies in open-source deforestation data, which can lead to false positives and unfairly penalise compliant suppliers. John explained how LiveEO's region-specific machine learning models provide more accurate assessments, helping companies avoid supply chain disruptions while supporting ethical practices.

A key takeaway from our discussion was the potential impact of the EUDR on global supply chains, especially for commodities like palm oil, rubber, and coffee. Companies relying on inaccurate data may face significant losses, affecting not only their operations but also the livelihoods of smallholder farmers.

We also touched on future applications of satellite monitoring beyond complian

Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.

Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.

Become a sponsor. Lead the conversation.

Contact me for sponsorship opportunities and turn downloads into dialogues.

Act today. Influence the future.
Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.
Listen on: Apple Podcasts Spotify

Support the show

Podcast supporters
I'd like to sincerely thank this podcast's generous supporters:

• Alicia Farag
• Kieran Ognev

And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.
Podcast Sponsorship Opportunities:
If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!
Finally
If you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.
If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it.
Thanks for listening.

Chapters

1. EUDR Compliance Simplified: The Role of Accurate Data in Risk Reduction (00:00:00)

2. [Ad] Digital Disruption with Geoff Nielson (00:22:21)

3. (Cont.) EUDR Compliance Simplified: The Role of Accurate Data in Risk Reduction (00:23:00)