Moonshot Madness and Smarter Textiles: Inside X, the Moonshot Factory

Sustainably Speaking

In the second installment our SXSW conversation with Rey Banatao and Peter Chauvel from Google X, we explore what it looks like to build ambitious ideas from the ground up. This episode dives into early ‘Moonshot’ experiments with textile recycling, the role biology could play in the future of materials, and how big ideas move from the whiteboard to the real world.

We also go behind the scenes of Moonshot Madness — a company-wide tradition at X to identify big ideas that could change everything.

In this episode, you’ll hear:

• How clothing could be transformed into new, reusable materials
• How bioplastics and synthetic biology could shape the next era of manufacturing
• How teams at Google’s X, the Moonshot Factory test ideas— and learn as they go
• What Moonshot Madness is, and how it fuels a culture of experimentation
• How Rey and Peter’s experiences have influenced their approach to sustainability and innovation

This episode encourages you to imagine what a circular future could look like across industries — from plastics to fashion and beyond.