43. Investing in Nature - A Conversation with Earthly CEO Oliver Bolton

SustainNOW Podcast - Exploring Climate Solutions with Innovators and Entrepreneurs

As climate ambition ramps up, one question still looms: Is net zero really enough?

In this episode, we sit down with Olly Bolton, CEO and co-founder of Earthly, a climate tech company helping businesses invest in high-quality, science-backed nature-based solutions.

Earthly isn’t just another carbon offset platform — it’s building the infrastructure for regeneration. Through a rigorous 106-point project assessment, Earthly ensures that investments go beyond carbon to also deliver on biodiversity and social impact. Only 8% of projects pass their standards, which tells you something about the state of the market — and the need for reform.

We explore:

• Why net zero is no longer the end goal — and what needs to come next

• The emerging market for biodiversity credits

• How Earthly is helping rebuild trust in climate action

• What “We are nature” really means in a business context

• The role of future generations in shaping the mission behind Earthly

If you're working in sustainability, regeneration, or climate strategy — or if you're simply asking what actually works — this is a conversation worth tuning into.

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