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The power of the storyboard. Creative Coffee Break 05
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What brands can learn from storyboarding to improve processes and develop better ideas.
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What brands can learn from storyboarding to improve processes and develop better ideas.
For this creative coffee break, I want to introduce the creative technique of storyboarding. You maybe know storyboards from the movie industry, but they can also be used to understand, plan, and improve multi-step processes of your customer journey or brand experience …
Don't worry, you won't have to be talented in drawing. Simple sketches, mood images or photos work as well. This technique is about developing a deep understanding of every aspect of every step your audience is going through in order to interact with one of your brand offerings.
Learn more about brand building and find the sweetspot of your brand on my website https://sweetspot-studio.com/
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