166. Revamping Golf Apparel with Tradition & Sustainability with Ali Putnam

T-Time with Tori Totlis

Who would have thought that a career in international supply chain logistics could lead to the launch of a sustainable golf clothing line?

Today, I’m sitting down with Ali Putnam, a mom to five boys and the founder of A. Putnam, ”a luxury resort-to-sport brand for women that honors the traditions of golf”.

Like most female golfers, Ali was frustrated at the extremely limited choices she had when it came to quality golf attire. This frustration sparked her journey into business and fashion design, which was always driven by her love for the sport and a strong commitment to sustainable practices.

Ali shares how she juggles entrepreneurship and motherhood day by day, all while setting ambitious goals to make her mark in the industry. Creating golf apparel that seamlessly transitions from the course to everyday life is no small feat, and Ali takes us through her creative process to accomplish just that.

By experimenting with fabrics and styles, Ali designs versatile pieces like structured skirts and reversible bomber jackets that cater to women of all ages and styles. She explains how she’s navigating the retail landscape, weighing the pros and cons of distributing her line at big box stores and exclusive country clubs. She also gives her thoughts on how social media is revolutionizing fashion and the importance of staying true to one's vision in a constantly changing market.

Finally, from costly photo shoot blunders to the strategic shift from influencer partnerships to authentic connections with everyday women, Ali opens up about the countless lessons she’s had to learn as an entrepreneur!

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