Ep 37 - Setting and Controlling Ad Budgets

TACOS Tuesday - Amazon Ads Tactics

#Business #Marketing #Sell Global

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

about a year ago 28:16

MP3•Episode home

In Episode 37 of Tacos Tuesday, we dive into the art and strategy of setting and controlling ad budgets to drive better performance without overspending. Learn how to align your budget with business goals, adjust based on campaign performance, and avoid the most common pitfalls that drain ad spend. We cover practical methods for scaling, when to pull back or double down, and how to use data to make smarter budget decisions. Whether you're managing a tight budget or looking to scale profitably, this episode offers actionable insights to help you take control of your advertising spend.

48 episodes

Ep 37 - Setting and Controlling Ad Budgets

TACOS Tuesday - Amazon Ads Tactics

published about a year ago

MP3•Episode home

48 episodes

#Business #Marketing #Sell Global

All episodes

1
Ep 48 - Prime Performance Recap - 2025 7:42

5 days ago7:42

7:42

In this short and sharp solo episode, Sebastian Hargreaves breaks down the key takeaways from Prime 2025, unpacking the data behind ad performance during the high-volume event. He reveals why ROAS dropped despite a 200% spike in ad sales, the critical role of Prime Deal badges, and how strategic spend, especially on the first and last days can make or break your results. If you're planning for Black Friday or future Prime events, this episode is packed with actionable insights to sharpen your Amazon ad game.…

1
Ep 47 - Amazon AU Sponsored Products Ad Placement Stats - 6 Month Review 19:02

6 days ago19:02

19:02

Ready to stop guessing where your Amazon ad dollars are going? Hamish Conway and Sebastian Hargreaves reveal what six months of real Sponsored Products data from Amazon Australia tells us about which placements are actually performing. They unpack surprising insights on cost-per-click, conversion rates, and ROAS across top of search, rest of search, and product pages - highlighting where most brands are overspending or missing opportunities entirely. You’ll also hear why product page ads may be undervalued, how to structure your campaigns for scale, and why now is the time to double down on Amazon AU before competition and costs catch up. If you're running ads on Amazon AU, this episode is packed with sharp, actionable takeaways to help you optimise spend and scale smarter while the market is still underpriced.…

1
Ep 46 - Reduce Risk and Maximise Margins in Global eCommerce 32:27

20 days ago32:27

32:27

This week on TACOS Tuesday, Hamish Conway sits down with Jim Vrondas from WorldFirst for a timely dive into the world of international payments, currency volatility, and the hidden costs that e-commerce sellers often overlook. Jim shares expert insights on how brands can protect profit margins with smart hedging strategies, avoid the double-conversion trap, and manage expenses more efficiently across borders. With real-world examples and a clear look at trends in global e-commerce, this episode offers practical tips for sellers scaling across marketplaces and markets - from the US to Europe to Southeast Asia. For sellers looking to save money, time and gain peace of mind when expanding globally, reach out via WorldFirst or connect directly with Jim on LinkedIn , and start simplifying your cross‑border payments today.…

1
Ep 45 - From Traditional Distribution to Amazon Success 28:06

27 days ago28:06

28:06

This week on TACOS Tuesday, Hamish Conway sits down with Timothy Malakou, Brand Manager at Sheldon and Hammond, one of Australia’s most respected distributors of premium home and kitchenware. Representing powerhouse brands like OXO, Scanpan, Global Knives, and Avanti, Sheldon and Hammond has seen remarkable growth on Amazon, with a 45% lift in ad-attributed sales and 35% total sales growth in just 12 months. Tim shares his journey, insights into brand building on Amazon, and how they’ve balanced retail partnerships with DTC growth. Packed with practical takeaways on negotiation, ad strategy, and product launches, this episode is a must-listen for any brand navigating the evolving e-commerce landscape.…

1
Ep 44 - Prime Day Preparation 29:41

5 weeks ago29:41

29:41

In Episode 44 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves break down exactly how to prepare for Amazon Prime Day - whether you’ve secured official deals or not. With just weeks to go, they cover the key steps to maximise sales: from ad strategies and pricing tactics to managing budgets across the crucial first, middle, and final days. They also reveal smart lead-in and lead-out moves, how to avoid wasted ad spend, and why some sellers might benefit from holding back. If you want a clear, profit-focused game plan for Prime Day, this one’s a must-listen.…

1
Ep 43 - Setting Objectives for Amazon Ads - The Secret Sauce 23:44

6 weeks ago23:44

23:44

In this episode, Hamish Conway and Sebastian Hargreaves break down the “secret sauce” to setting effective objectives for Amazon Ads. They walk through a practical framework to determine your contribution margin, define whether your focus is growth or profit, and calculate a target ACoS to guide smart bidding. Learn how to structure campaigns by job ranking, research, or profit and why assigning the right objective to each campaign can unlock scale and efficiency. This episode is perfect for brands looking to eliminate wasted spend and turn Amazon into a predictable growth engine.…

1
Ep 42 - Understanding & Optimising for RUFUS 37:58

7 weeks ago37:58

37:58

In Part 2 of this deep dive into Amazon’s evolving search algorithm, Hamish Conway is joined again by Viktoriya, Sell Global Account Director, to explore Rufus - Amazon’s new AI-powered shopping assistant. They break down how Rufus builds on the Cosmo algorithm to deliver more personalised, intent-led search results, and why this shift is a game-changer for sellers. Viktoriya shares insights on how to optimise listings for natural language queries, leverage images and video to boost relevance, and why brands who act now will have the edge. They also explore how Rufus is already reshaping ad placements and opening up new visibility for challenger brands. If you’re selling on Amazon, this is essential listening to stay ahead of what’s coming next.…

1
Ep 41 - The Changing Amazon Algorithm - From Keywords to Intent 22:20

8 weeks ago22:20

22:20

Amazon’s algorithm is changing - fast. In this episode, Hamish Conway is joined by Viktoriya, Sell Global Account Director and experienced Amazon seller, to explore the shift from keyword-based search to AI-driven intent. They break down how the new Cosmo algorithm works, how it’s already transforming search results in the US, and what sellers need to do to stay visible. Viktoriya shares actionable strategies for creating content that resonates with buyer intent, the rising importance of user-generated content, and how to future-proof your listings with smarter targeting and richer media. A must-listen for any brand wanting to stay ahead of the curve as Amazon redefines how products are discovered.…

1
Ep 40 - Your Amazon Prime Ads Strategy Preparation Analysis 16:38

9 weeks ago16:38

16:38

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into a strategic analysis of Amazon Prime Day advertising performance. They walk through a real example using cohort analysis to assess the long-term impact of Prime Day deals on customer lifetime value and acquisition costs. Listeners will learn how to evaluate whether Prime promotions are truly worth the investment, how to calculate their target cost per acquisition, and why understanding these metrics can unlock scalable growth. Ideal for sellers aiming to refine their Prime Day strategy with data-driven insights.…

1
Ep 39 - Managing Your Margin With Amazon AU 27:05

10 weeks ago27:05

27:05

In this episode, Hamish Conway and Sebastian Hargreaves unpack the key challenges around managing your margins when selling on Amazon Australia as a vendor. They take a deep dive into the various vendor programs like AVS, Vine, Subscribe & Save, and A+ Premium, highlighting which ones offer real value and which ones may be quietly eating into your profits. You’ll learn why many brands are unintentionally underfunding their advertising, how to approach vendor negotiations with confidence, and why treating Amazon as a hybrid of wholesale and direct-to-consumer is essential. Packed with real-world examples and strategic advice, this episode offers a clear roadmap to help brands protect their margins and grow sustainably on Amazon AU. Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍…

1
Ep 38 - Middle Months - What We Are Doing For Our Clients Right Now 15:43

11 weeks ago15:43

15:43

In this episode of Tacos Tuesday, “Middle Months – What We Are Doing For Our Clients Right Now,” Hamish and Sebastian break down the strategies they’re using to navigate the seasonal lull between Q1 momentum and Prime Day build-up. They discuss how to adjust bids based on changing conversion rates, and how brands can use historical data to stay profitable during off-season slumps. They also touch on why Amazon vendors are being pushed toward higher average sale price products. Whether you’re a vendor or third-party seller, this episode gives real-time insight into staying sharp if or when the market cools.…

1
Ep 37 - Setting and Controlling Ad Budgets 28:16

12 weeks ago28:16

28:16

1
Ep 36 - Jamie Paros - Controlling Supply Chain Complexity and Cost 48:57

13 weeks ago48:57

48:57

In this episode of Tacos Tuesday, Hamish Conway sits down with Jamie Paros, co-founder of SKUdrop, to explore how smart supply chain strategies can unlock huge savings for e-commerce brands. Jamie shares his journey from running a transport business, to successfully launching his own brand on Amazon and then to launching a global logistics platform. Jamie has spent a significant amount of time in China and it was the early insights learning how Chinese manufacturers managed their logistics inspired a more efficient inventory model. They dive into key mistakes brands make with inventory movements, how to mitigate tariff risks, and why storing stock in China gives sellers more flexibility. Jamie also breaks down the power of demand-driven shipping, the shift toward multi-channel fulfillment, and how SKUdrop is helping both small and enterprise-level brands navigate complex logistics with ease. If supply chain headaches are eating into your margins, this episode is your blueprint for gaining control and scaling with confidence.…

1
Ep 35 - From Confusion to Clarity : The Amazon Ads Game Plan for Smart Growth 31:58

14 weeks ago31:58

31:58

In this episode of Tacos Tuesday, Hamish and Seb bring you the best moments from three standout episodes to help you move from confusion to clarity with your Amazon Ads strategy. They break down the biggest ad mistakes smart brands still make like poor campaign structure, catalog gaps, and wasted spend and explain why relying solely on ROAS can actually stunt your growth. You’ll learn how to set smarter, product-level objectives, use the right ad types at the right time, and why brand defense is essential, but just one piece of the puzzle. Whether you’re just getting started or looking to scale, this episode is your playbook for smarter, more strategic Amazon growth.…

1
Ep 34 - Navigating the Impact of Trumps Tariffs 24:19

15 weeks ago24:19