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Marketing Analytics to Drive Customer Centricity

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Manage episode 207362627 series 2293348
Content provided by TAG Data Science & Analytics, TAG Data Science, and Amp; Analytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TAG Data Science & Analytics, TAG Data Science, and Amp; Analytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we talk with Roger Ares, SVP, Marketing Analytics & Client Insights at SunTrust. Roger discusses: - What is customer centricity and why is it important? - How can marketing analytics build, encourage, and drive a customer centric mindset and culture? - What are barriers for using analytics to drive customer centricity, and how can companies overcome them?
  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 207362627 series 2293348
Content provided by TAG Data Science & Analytics, TAG Data Science, and Amp; Analytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TAG Data Science & Analytics, TAG Data Science, and Amp; Analytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we talk with Roger Ares, SVP, Marketing Analytics & Client Insights at SunTrust. Roger discusses: - What is customer centricity and why is it important? - How can marketing analytics build, encourage, and drive a customer centric mindset and culture? - What are barriers for using analytics to drive customer centricity, and how can companies overcome them?
  continue reading

65 episodes

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