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Inside Southwest Airlines' "High-Tech, High-Touch" 200-Person Recruiting Machine with Greg Muccio, Managing Director of Talent Acquisition
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Southwest Airlines has a team of 200 people whose sole responsibility is to source the company’s “secret sauce”: its people.
That team’s leader? Greg Muccio, who started his career as a struggling salesman—before pivoting to agency recruiting and eventually joining Southwest in 2001.
It took him seven tries to land his first leadership role, but that journey shaped who he is today: humble, focused on team success, and deeply committed to delivering an exceptional candidate experience.
In this conversation with ZipRecruiter president Dave Travers, Greg shares how Southwest sustains its legendary people-first culture at scale—while embracing innovation and preparing for what’s next.
You’ll hear Greg explain:
- Why every candidate interaction is treated like a customer touchpoint
- How he convinced skeptical execs to invest in a “high-tech, high-touch” approach
- The two metrics that prove talent acquisition’s value to C-level leaders
💼Connect with Greg on LinkedIn: https://www.linkedin.com/in/greg-muccio/
Connect with us:
💻 All Episodes: TalentAllStars.com
💼 LinkedIn: https://www.linkedin.com/company/ziprecruiter/
💼 Dave’s LinkedIn: https://www.linkedin.com/in/davetravers/
📸 Instagram: https://www.instagram.com/ziprecruiter
🎵TikTok: https://www.tiktok.com/@ziprecruiter
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