The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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AI Marketing Revolution Transforms Digital Advertising Through Omneky Platform
Manage episode 491805702 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.
Takeaways
- Omneky generates personalized ads at scale using AI.
- The mission is to democratize growth for businesses of all sizes.
- Agentic AI transforms advertising into a business sales driver.
- Omnichannel advertising allows for better results across platforms.
- Demand generation is a larger market than demand capture.
- Retargeting can serve both demand generation and demand capture.
- Ad fatigue significantly decreases conversion rates.
- Automating media buying reduces costs and learning curves.
- AI's role in advertising will continue to grow.
- Omneky offers a free trial for users to explore its capabilities.
Chapters
00:00
Introduction to OmniKey and AI in Advertising
19:36
TC - Outtro All AV version 1.mp4
361 episodes
Share
Manage episode 491805702 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.
Takeaways
- Omneky generates personalized ads at scale using AI.
- The mission is to democratize growth for businesses of all sizes.
- Agentic AI transforms advertising into a business sales driver.
- Omnichannel advertising allows for better results across platforms.
- Demand generation is a larger market than demand capture.
- Retargeting can serve both demand generation and demand capture.
- Ad fatigue significantly decreases conversion rates.
- Automating media buying reduces costs and learning curves.
- AI's role in advertising will continue to grow.
- Omneky offers a free trial for users to explore its capabilities.
Chapters
00:00
Introduction to OmniKey and AI in Advertising
19:36
TC - Outtro All AV version 1.mp4
361 episodes
All episodes
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Similar to Talk Commerce
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
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…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
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