Marketing Intelligence Insights with Joshua Lauer

Talk Commerce

#Tech #Business #ECommerce #Entreprenuership #Magento #Entrepreneur #Marketing #Brent W Peterson

34:35

Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

18 days ago 22:09

MP3•Episode home

Starting with an outcome in marketing is crucial.
Realistic goals lead to better marketing strategies.
Marketing leaders often set ambitious goals without clear plans.
Understanding the outcome helps in working backwards effectively.
Scenarios in marketing often repeat due to lack of clarity.
Effective marketing requires alignment between goals and execution.
Leaders should foster open discussions about goal feasibility.
Outcome-driven approaches can enhance marketing success.
Collaboration is key in achieving marketing objectives.
Continuous evaluation of goals is necessary for success.

Chapters

00:00
Introduction to Marketing Data and Personalization

27:16
The Importance of Tracking in Marketing

30:03
AI's Role in Data Tracking

33:03
Key Metrics for E-commerce Success

36:06
Balancing Creativity and Data

38:57
The Power of Data-Driven Decisions

42:08
Setting Outcomes in Marketing

44:52
Navigating E-commerce Analytics

355 episodes

Talk Commerce

Marketing Intelligence Insights with Joshua Lauer

Talk Commerce

published 18 days ago

MP3•Episode home

Takeaways

Starting with an outcome in marketing is crucial.
Realistic goals lead to better marketing strategies.
Marketing leaders often set ambitious goals without clear plans.
Understanding the outcome helps in working backwards effectively.
Scenarios in marketing often repeat due to lack of clarity.
Effective marketing requires alignment between goals and execution.
Leaders should foster open discussions about goal feasibility.
Outcome-driven approaches can enhance marketing success.
Collaboration is key in achieving marketing objectives.
Continuous evaluation of goals is necessary for success.

Chapters

00:00
Introduction to Marketing Data and Personalization

27:16
The Importance of Tracking in Marketing

30:03
AI's Role in Data Tracking

33:03
Key Metrics for E-commerce Success

36:06
Balancing Creativity and Data

38:57
The Power of Data-Driven Decisions

42:08
Setting Outcomes in Marketing

44:52
Navigating E-commerce Analytics

355 episodes

#Tech #Business #ECommerce #Entreprenuership #Magento #Entrepreneur #Marketing #Brent W Peterson

All episodes

Talk Commerce

1
Katrena Friel Reveals Business Transformation Roadmap on Talk Commerce 17:41

4 days ago17:41

17:41

In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams. Takeaways Building a sustainable revenue model is crucial. Testing a model in the background can reduce risks. A dual approach allows for gradual transition. Proving the model's effectiveness is essential before commitment. Maintaining existing revenue streams during transition is important. Flexibility in approach can lead to better outcomes. Understanding the project funding dynamics is key. A well-structured plan can enhance project success. Gradual implementation can lead to more confidence in the model. Collaboration can strengthen the revenue generation process. Chapters 00:00 Introduction to Katrina Friel and Her Business 20:39 Katrina's Journey into Coaching and Business Development 25:42 Navigating Economic Challenges as an Entrepreneur 28:42 The Importance of Personal Branding 31:12 Target Audience and Technology Savviness 32:28 Sales Strategies and Platforms for Success 35:58 Closing Thoughts and Free Discovery Session…

Talk Commerce

1
Navigating E-commerce Platform Diversity or when the Shopify Kool-aid gets to sweet 18:01

9 days ago18:01

18:01

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants. Check out the article here https://www.linkedin.com/pulse/why-platform-diversity-matters-ecommerce-brent-w-peterson-listc/ takeaways E-commerce platform choice should be driven by business needs, not hype. The shift from Magento to Shopify reflects changing market demands. Shopify offers simplicity but has limitations for complex businesses. Platform diversity is crucial for innovation and tailored solutions. Merchants should be wary of one-size-fits-all claims. Identifying deal breakers is essential in platform selection. Migration pain can be worth the long-term benefits of a better fit. Not all popular platforms are the best fit for every business. Agencies may have divided loyalties that affect their recommendations. Understanding your specific needs is key to finding the right platform. Sound Bites "No single platform is perfect for everyone." "Building on Shopify is like renting." "Platform diversity encourages competition." Chapters 00:00 Introduction to E-commerce Platform Diversity 02:52 The Shift from Magento to Shopify 05:51 Understanding the Limitations of Shopify 08:51 The Importance of Platform Diversity 11:51 Debunking Myths About E-commerce Platforms 14:48 Identifying Deal Breakers in Platform Selection 17:55 Conclusion and Final Thoughts on Platform Choice…

Talk Commerce

1
The AI Fashion Revolution Transforming Men's Style Through Smart Subscription Services with Taelor's Anya Cheng 18:57

11 days ago18:57

18:57

In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The discussion highlights the shift towards a more inclusive approach in fashion design, making it available for everyone, regardless of their interest in fashion. Takeaways AI is used to select clothing for busy men. Many people need to look good for various occasions. Fashion companies often cater to fashion enthusiasts. Accessibility in fashion is crucial for broader audiences. Technology is reshaping personal styling experiences. Clothing choices can significantly affect confidence. The shopping experience can be simplified with AI. First impressions are influenced by clothing choices. Fashion should be inclusive and accessible to all. The future of fashion is personalized and driven by technology. Chapters 00:00 Introduction to Anya Chen and TaylorStyle 21:40 The AI-Powered Clothing Solution 24:44 Understanding the Subscription Model 27:46 Sustainability in Fashion 30:43 Differentiating from Traditional Subscription Boxes 33:30 Fashion Advice for the Modern Man 36:45 Closing Thoughts and Promotions…

Talk Commerce

1
AI Revolution in E-commerce: Big Sur AI's Vision for Democratizing Advanced Technology with Vinod Ramachandran at ShopTalk 11:32

17 days ago11:32

11:32

Our conversation explores the implementation of AI agents in retail, focusing on how these technologies can enhance customer experiences by providing personalized recommendations and conversational product discovery, akin to the interaction with a skilled salesperson in a physical store. Takeaways We currently have three AI agents for retailers. One AI product provides conversational product discovery. The goal is to recreate the in-store experience online. Personalized recommendations can lead to higher conversions. AI technology can enhance customer experiences. Retailers can drive sales using AI agents. The technology aims to mimic amazing salespeople. Online shopping can be more engaging with AI. AI can transform the way customers interact with products. The future of retail may heavily rely on AI solutions. Chapters 00:00 Democratizing AI in E-Commerce 16:55 Building an AI Layer for E-Commerce 21:00 Innovating the Future of Shopping 22:24 Leveraging LLMs for Enhanced Performance…

Talk Commerce

1
Marketing Intelligence Insights with Joshua Lauer 22:09

18 days ago22:09

22:09

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution. Takeaways Starting with an outcome in marketing is crucial. Realistic goals lead to better marketing strategies. Marketing leaders often set ambitious goals without clear plans. Understanding the outcome helps in working backwards effectively. Scenarios in marketing often repeat due to lack of clarity. Effective marketing requires alignment between goals and execution. Leaders should foster open discussions about goal feasibility. Outcome-driven approaches can enhance marketing success. Collaboration is key in achieving marketing objectives. Continuous evaluation of goals is necessary for success. Chapters 00:00 Introduction to Marketing Data and Personalization 27:16 The Importance of Tracking in Marketing 30:03 AI's Role in Data Tracking 33:03 Key Metrics for E-commerce Success 36:06 Balancing Creativity and Data 38:57 The Power of Data-Driven Decisions 42:08 Setting Outcomes in Marketing 44:52 Navigating E-commerce Analytics…

Talk Commerce

1
Unified Commerce Benchmark: How Manhattan Associates and Google Transform Retail Excellence at Shop Talk with Ann Ruckstuhl and Kapil Dabi 19:53

19 days ago19:53

19:53

Our conversation focuses on how retailers can accelerate their innovation and technology adoption to enhance customer lifetime value. It emphasizes the importance of benchmarking as a tool for retailers to understand their position in the market and to find inspiration from peers who are successfully leveraging technology. Takeaways We're trying to help retailers accelerate and innovate. Benchmark gives perspective on utilizing technology. Retailers are improving customer lifetime value. There are retailers leap-frogging in innovation. The benchmark provides a roadmap for retailers. You are not alone in your journey. Look at the report for insights. Utilizing technology at scale is essential. There are things you can do to improve. Retailers can learn from others' successes. Chapters 00:00 Introduction to Unified Commerce 24:14 The Importance of Unified Commerce Benchmarking 27:26 Consumer Behavior and Technology Integration 30:19 Empowering Retail Associates with Technology 33:18 The Role of AI in Retail 36:25 Future Trends in Retail Technology 39:22 Conclusion and Resources for Retailers…

Talk Commerce

1
Revolutionizing Creator Marketing: How Agentio's Platform Transforms Brand Partnerships with Arthur Leopold at ShopTalk 2025 20:00

22 days ago20:00

20:00

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands. Takeaways Many creators are lifestyle creators and chefs. We have many of the largest creators in the world. We are agnostic to the verticals. Creators drive outcomes for brands. We need to ensure that the creators are going to drive the most efficiency. Performance for brands is key. B2B creators are also included in our approach. Diversity in creator types enhances brand partnerships. The platform supports various creator verticals. Driving outcomes is the ultimate goal for creators. Chapters 00:00 Introduction to Agenteo and Arthur Leopold 21:13 The Evolution of Creator Marketing 25:15 Challenges in Creator Collaboration 29:15 The Role of Micro-Creators 32:14 Agenteo's Innovative Marketplace Solution 35:24 Future Trends in Creator Commerce 38:25 Closing Thoughts and Future Outlook…

Talk Commerce

1
How OpenSponsorship is Transforming the Future of Athletic Partnerships with CEO Ishveen Jolly 16:52

25 days ago16:52

16:52

In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies. Takeaways Using athlete content significantly drives sales. The gravitas of an NFL player's image can enhance brand perception. Rights to athlete content can be secured for extended periods. Content can be utilized in multiple marketing channels. Email marketing is a key area for content deployment. MMS and PR are effective for leveraging athlete influence. Websites and Amazon pages benefit from athlete endorsements. Paid ads can be enhanced with athlete-generated content. Strategic content use leads to better brand visibility. Athlete marketing is a powerful tool for brand growth. Chapters 00:00 Introduction to Influencer Marketing and Open Sponsorship 20:20 The Evolution of Sponsorship in Sports 23:11 Navigating the Athlete-Sponsor Relationship 26:34 Expanding Beyond Athletics: New Influencer Categories 29:22 The Power of Influencer Marketing for Brands 32:23 Closing Thoughts and Future Directions…

Talk Commerce

1
The Next Wave of International Shipping Innovation Through ePost Global with Kelly Martinez at Shop Talk 11:40

29 days ago11:40

11:40

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez , co-president of ePost Global , for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide. Takeaways There is significant growth in marketing to emerging markets. Cultural adaptation is crucial for successful marketing strategies. Technology is transforming how marketing is conducted. International marketing presents unique challenges that must be addressed. Future marketing trends will increasingly focus on diversity and inclusion. Understanding local cultures enhances marketing effectiveness. Marketers must evolve their strategies with technological advancements. Emerging markets offer new opportunities for exploration. The marketing landscape is continuously changing and requires adaptability. Successful marketing requires a blend of local insights and global strategies. Chapters 00:00 Introduction to Epos Global and Passion for Travel 15:19 Understanding Epos Global's Shipping Solutions 18:24 Navigating Tariffs and Cross-Border Challenges 21:31 Innovations and Trends in Shipping 24:16 Customer Fit and E-commerce Trends…

Talk Commerce

1
AI and AR Drive Beauty Tech Innovation at Perfect Corp With Wayne Liu at Shop Talk 19:23

30 days ago19:23

19:23

The conversation explores the potential of Augmented Reality (AR) in various industries, emphasizing that AR is particularly beneficial for products that can be standardized and have variations, such as furniture and makeup, while it may not be suitable for products like onions that lack standardization. Takeaways AR is an exciting space for certain industries. Standardization of products is key for AR applications. Products like furniture can be modeled easily in AR. AR may not be suitable for non-standardized products. Variation in products enhances the effectiveness of AR. Makeup and furniture are examples of AR-friendly products. AR can create virtual trials for products with variations. The effectiveness of AR depends on the product type. Understanding product characteristics is crucial for AR implementation. AR's potential is industry-specific, not universal. Chapters 00:00 Introduction to Perfect Corp and Its Technology 26:39 Understanding AI and Machine Learning in Beauty 30:39 The Role of Augmented Reality in Retail 34:31 Democratizing AR Technology for Small Businesses 36:36 The Future of AI and Generative Models 40:35 Exciting Developments at Perfect Corp…

Talk Commerce

1
Beyond Borders Transforming E-commerce Returns with Katherine Lehman at Shop Talk 12:57

4 weeks ago12:57

12:57

My conversation with Return Bear CMO Katherine Lehman explores innovative solutions for streamlining cross-border returns in e-commerce, focusing on fulfillment strategies that enhance customer experience and reduce costs. The discussion highlights the importance of efficient logistics in the evolving landscape of online shopping. We actually forward fulfill to streamline returns. Bearified is our unique return verification process. Cross-border shipping can be simplified for customers. Minimizing time delays is crucial for customer satisfaction. Innovative fulfillment solutions are essential in e-commerce. Customer experience is a top priority in logistics. Return costs can be significantly reduced with proper strategies. The future of e-commerce logistics is focused on efficiency. Holding returns for future customers is a smart strategy. Understanding customer needs drives fulfillment innovations. Chapters 00:00 Introduction to Return Bear and Its Mission 16:36 Navigating Cross-Border Returns 19:29 Enhancing Customer Experience in Returns 22:13 Sustainability in Returns Management 25:28 Preparing for the Holiday Season Returns 26:30 Final Thoughts and Call to Action…

Talk Commerce

1
Slate Flosser Leads the Electric Dental Care Revolution with founder Brynn Snyder 19:59

5 weeks ago19:59

19:59

In this conversation, Brynn Snyder, founder of Slate Flosser, discusses the invaluable feedback received from users during a Kickstarter campaign, highlighting how it influenced product development and user engagement. The discussion emphasizes the importance of consumer insights in shaping product effectiveness and user habits. Takeaways Kickstarter provides a platform for valuable user feedback. Engaged users can significantly influence product development. Asking the right questions can yield insightful responses. User engagement is crucial for product success. Feedback can lead to improved consumer habits. High response rates indicate strong user interest. Understanding user behavior is key to product design. Effective communication fosters user loyalty. Data from users can guide marketing strategies. Continuous feedback loops enhance product evolution. Chapters 00:00 Introduction to Slate Flossers 22:02 The Journey of Innovation 26:02 Kickstarter Success and Market Entry 28:37 Flossing Habits and Recommendations 29:35 Product Differentiation and Design 32:20 Team Growth and Marketing Strategies 34:22 Challenges of Rapid Growth 36:18 Future Innovations and Oral Health Advocacy…

Talk Commerce

1
Blurbs.ai is Reimagining the Tech Vendor Discovery Process with Sean Simon at eTail 2025 16:07

5 weeks ago16:07

16:07

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions. Takeaways 80% of buyers prefer to do the research themselves. Providing tools for self-research is crucial. Buyers need information in the early stages. Empowerment leads to informed decision-making. Self-service tools enhance buyer experience. Understanding buyer preferences is key. Information accessibility is essential. Market insights drive product development. Supporting buyers fosters trust and loyalty. The trend of self-research is growing. Chapters 00:00 Introduction to E-commerce and Consultancy 19:37 Challenges in the RFI Process 22:38 Navigating Buzzwords in Marketing Technology 25:39 The Role of AI in Buyer Research 28:44 Educating Buyers on Vendor Selection 31:21 Future of Blurbs.ai and Trade Shows…

Talk Commerce

1
Inside the Future of Shopping with Jason Grunberg at eTail 2025 17:13

5 weeks ago17:13

17:13

My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers. Takeaways The future of retail is about understanding consumer evolution. Retailers must adapt to meet changing consumer needs. Conferences provide insights into the future of retail. Enhancing the retail experience is crucial for success. Capitalizing on opportunities requires evolution in retail strategies. Consumer behavior is constantly changing and must be monitored. Retailers should focus on offering better experiences. The conference aims to explore future retail trends. Understanding the market is key to retail evolution. Collaboration among retailers can lead to better solutions. Chapters 00:00 Introduction to Agentic Commerce 20:55 The Evolution of AI in E-Commerce 23:53 Personalization and Consumer Experience 27:11 The Future of Consumer Agents 30:08 Data Management and Retail Strategy 33:10 Bluecore's Role in AI Shopping Assistants…

Talk Commerce

1
How Tech and AI Are Evolving with Razoyo's Paul Byrne 27:36

6 weeks ago27:36