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Talk Digi To Me March FWD: Dr. Tara Wilkinson-McClean
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From her early days as a shy intern being pushed to project her voice, to becoming a recognized leader in global sports with the Caribbean Premier League, Dr. Tara Wilkinson-McClean's journey reveals how mentorship and self-belief can transform careers.
The conversation takes us through her academic evolution from communications student to PhD holder, where her research uncovered fascinating insights about male consumer behavior and power dynamics. "Men equate power with what they consume," she reveals, explaining how this knowledge shapes her approach to marketing and audience engagement. This perspective proved invaluable when she transformed a struggling prostate cancer screening event into a wildly successful men's lifestyle experience that exceeded attendance goals by hundreds.
What makes Dr. Tara's story particularly compelling is her rejection of traditional success metrics. She dismisses the concept of work-life balance as unattainable, instead pursuing harmony through community support and intentional presence. "It's not about being that strong, independent woman," she reflects. "That rhetoric doesn't serve you." Her dual passions for communications and interior design converge in her approach to experiential brand storytelling, creating spaces that tell meaningful stories while connecting deeply with audiences.
For women looking to advance their careers, Dr. Tara offers revolutionary advice: recognize the power in your feminine, and focus on work that gets you noticed as a leader. Stop asking for a seat at the table and start setting the table yourself by confidently demonstrating your value. Her story reminds us that with supportive communities and the courage to embrace our unique perspectives, we can all find ways to march forward.
Chapters
1. Welcome to Talk Digi to Me (00:00:00)
2. Discovering Communications vs. Law (00:01:27)
3. Female Mentorship and Finding Confidence (00:04:13)
4. PhD Research on Male Power and Consumption (00:07:00)
5. Breaking Into Male-Dominated Sports Industry (00:08:55)
6. Teaching Philosophy and Open-Minded Learning (00:10:40)
7. Successful Project: Men's Health Event (00:12:39)
8. Haven Interiors and Experiential Design (00:14:44)
9. Finding Harmony Instead of Balance (00:17:40)
10. How Women Can March Forward (00:21:25)
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