Success Through Failure with Dom Prevost

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This is the first episode in a 3-part mini series about exploring creative education, both as a noun and a verb; new ways of thinking about assessments, grading and ungrading with 3 brilliant educators who work and teach in the spaces of communication, design, creativity, art and art therapy.

First up is Dom Prevost, Group Creative Director at Resonance and also teaches at IDEA School of Design (Capilano University) and Miami Ad School. With a multi-disciplinary approach and years of international experience, Dom has created award-winning, fully-integrated campaigns for some of the world’s most iconic brands including Nike, adidas, Benetton, lululemon, Foot Locker, Mercedes, Ford, Johnnie Walker, Red Bull, Pabst Blue Ribbon, Ministry of Sound, Playstation and Ubisoft.

In this episode, you’ll hear about a course Dom teaches that, at its core, is helping students succeed through embracing failure, by removing control and providing space for things to go wrong. Dom explains what he hopes to instil in his students about failure, iteration and pushing past the first ideas, as well as how he uses grades not as a means of control and power, but as a means of relinquishing control and power, handing it back to students to show up with good, bad and ugly ideas.

Finally, Dom gives us a sneak peek at his upcoming new workshop at DesignThinkers Vancouver, May 13-14, 2025.

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