It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Theresa Benson | Part 1 | Episode 80
Manage episode 354284193 series 2079267
Content provided by Control System Integrators Association and Control System Integrators Assocation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Control System Integrators Association and Control System Integrators Assocation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A former colleague once called Theresa Benson “corporate spackle” because she comes in and fills in the gaps quickly, diagnosing issues and moving people forward in the face of ambiguity.
As a product storyteller and strategist with over 20 years of experience in high tech, Thersa is currently helping her clients understands what makes something valuable and then helps them tell their story in the way that their market needs to hear.
Hear more about her journey in this episode of the podcast. This is Part 1 of a two-parter.
108 episodes
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Manage episode 354284193 series 2079267
Content provided by Control System Integrators Association and Control System Integrators Assocation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Control System Integrators Association and Control System Integrators Assocation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A former colleague once called Theresa Benson “corporate spackle” because she comes in and fills in the gaps quickly, diagnosing issues and moving people forward in the face of ambiguity.
As a product storyteller and strategist with over 20 years of experience in high tech, Thersa is currently helping her clients understands what makes something valuable and then helps them tell their story in the way that their market needs to hear.
Hear more about her journey in this episode of the podcast. This is Part 1 of a two-parter.
108 episodes
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Similar to Talking Industrial Automation
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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…
continue reading
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