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Navigating Multimodal Market Research in the Age of AI
Manage episode 490775840 series 3620617
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In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies.
From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice.
👉 Ready to take your skills to the next level?
Sign up for Stephen’s training here:
🔗 esomar.org/tr4in1ng5/mastering-multimodal-research-in-a-post-gen-ai-world
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