))
Cybersecurity awareness month: a brand opportunity
Manage episode 311959610 series 3205883
Content provided by Red Lorry Yellow Lorry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Red Lorry Yellow Lorry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the importance of cybersecurity. It was started in 2004 by the USA’s Homeland Security, but has since been adopted by social media and IT security professionals around the world.
Awareness months such as this provide an opportunity for brands to engage a wider audience and use the topic as a springboard to boost their social reach. However, they have to be approached in the right way. With so many businesses competing for attention, just posting content for the sake of it isn’t going to have an impact.
In the latest episode of the Talking TechComms podcast, we spoke to London lorry Jacob Greenwood to get his insights into how businesses can successfully cut through the noise of Twitter awareness months. Check out what he had to say about formulating the right strategy, providing value for audiences and maintaining long-term momentum.
To find out more about our PR and marketing services, drop us a line at [email protected], or visit our Contact Us page.
Twitter: www.twitter.com/RedLorryComms
LinkedIn: www.linkedin.com/company/red-lorry-yellow-lorry
Instagram: www.instagram.com/redlorrycomms
17 episodes
Share
