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A Return to Creative Marketing with Taylor Corrado
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Have you been anxiously awaiting the return of Mad Men-era style marketing? Well folks, we’re happy to report the wait is over! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Wistia's Taylor Corrado to talk about the latest shift in brand marketing: a return to creative! Gone are the days of relying on perfect data and purely performance-driven insights to drive marketing strategies. At a time when zero-click content is surging, Taylor makes the case for marketing teams to roll up their sleeves, brainstorm wild ideas, get that video rolling, and take some leaps of faith. Highlights include:
- The shift in marketing mindset
- Embracing video
- Overcoming stage fright
- The benefits of co-marketing
- Getting comfortable with uncertainty
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