))
Social Media Risks and Rewards with CeraVe's Sydney Raiff
Manage episode 472055486 series 3456385
Content provided by Christopher Savage and Wistia Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Savage and Wistia Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On the latest episode of Talking Too Loud, Chris Sylvie Lubow dive into the world of social media strategy with Sydney Raiff, a video producer at CeraVe. The conversation explores Sydney's success in transforming CeraVe’s TikTok strategy from a million paid views to a million organic views, and provides a behind-the-scenes look at what it takes to develop a relatable brand voice and connect deeply with your audience. Sydney also discusses how her background in stand-up comedy influenced her career in digital marketing, and how trusting one's gut has played a crucial role in her creative process. Highlights include:
- Using social comments to iterate on social strategy
- The power of compelling hooks
- Taking risks and learning from failure
Links to Learn More:
Follow Sydney on LinkedIn
Follow Savage on LinkedIn
Subscribe to Talking Too Loud on Wistia
Watch on YouTube
Follow Talking Too Loud on Instagram
Follow Talking Too Loud on TikTok
Love what you heard? Leave us a review!
On Apple
On Spotify
140 episodes
Share
