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#614 The Psychology Behind Irresistible Brands: Stand Out & Win with Chris Gray
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How do you make your brand impossible to ignore—without being obnoxious or gimmicky?
In this power-packed episode of Talking with the Experts, I sit down with Dr. Chris Gray, a world-renowned consumer psychologist and marketing strategist who’s helped brands like Coca-Cola, Nestle, and P&G grab—and keep—customer attention.
Chris brings 30 years of experience decoding how the brain filters information and why most brands fail to stand out. You’ll discover the two powerful levers every business must understand: disruption and relevance.
Disruption gets you noticed. Relevance makes you remembered.
He explains how selective attention works (yes, your brain deletes most of what it sees!), and how to use that insight to craft marketing that sticks. Whether you’re a coach, creative, founder, or marketing professional, Chris reveals strategies you can implement immediately to:
- Disrupt patterns without being pushy.
- Craft messages that truly matter to your audience.
- Connect emotion and insight for long-term brand loyalty.
We also unpack real-life examples from global campaigns and discuss how AI and tech are shifting attention economies. This isn’t about manipulation—it’s about becoming intentionally visible.
Chris’s approach blends neuroscience, strategy, and empathy, empowering you to market smarter, not louder. He believes small businesses can gain the same psychological edge as billion-dollar brands—by applying the science of how people think and decide.
🎧 Ready to stand out the smart way?
Hit play and discover the brain-based branding blueprint to capture attention, drive decisions, and build a brand that’s truly unforgettable.
✨ CONNECT WITH CHRIS
LinkedIn: https://www.linkedin.com/in/drchris/
Facebook: https://www.facebook.com/TheBuycologist
Instagram: https://www.instagram.com/thebuycologist/
Website: https://thebuycologist.com
📌 PROMOTION: https://thebuycologist.com/newsletter/
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👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, coaches, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch.
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