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Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson
Manage episode 484311769 series 2448371
Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You’ve definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms.
Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.
586 episodes
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Manage episode 484311769 series 2448371
Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You’ve definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms.
Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.
586 episodes
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Similar to Talks at Google
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