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Retail Visionaries CEO Podcast: How to Reconnect & Innovate Burberry Forward

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Manage episode 489698404 series 3276203
Content provided by TD Securities and TD Cowen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TD Securities and TD Cowen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Recorded on 06/03/25

Burberry's Roadmap to Reconnect Their Core. In this episode, we explore the pillars of the Burberry Forward strategy launched in November, diving into how CEO Joshua Schulman is realigning the brand around its core codes, such as the iconic trench, check pattern, and outerwear legacy. The discussion covers how Burberry is refining its product tiers—from good to better to best—and how it is navigating tariff-driven pricing pressure, particularly in the U.S. market. Schulman also shares perspectives on the brand’s innovation pipeline, category priorities, and selective wholesale rationalization, offering a look into how Burberry aims to protect its luxury equity while responding to shifting global dynamics.

https://go.td.com/PodcastDisclosure

  continue reading

289 episodes

Artwork
iconShare
 
Manage episode 489698404 series 3276203
Content provided by TD Securities and TD Cowen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TD Securities and TD Cowen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Recorded on 06/03/25

Burberry's Roadmap to Reconnect Their Core. In this episode, we explore the pillars of the Burberry Forward strategy launched in November, diving into how CEO Joshua Schulman is realigning the brand around its core codes, such as the iconic trench, check pattern, and outerwear legacy. The discussion covers how Burberry is refining its product tiers—from good to better to best—and how it is navigating tariff-driven pricing pressure, particularly in the U.S. market. Schulman also shares perspectives on the brand’s innovation pipeline, category priorities, and selective wholesale rationalization, offering a look into how Burberry aims to protect its luxury equity while responding to shifting global dynamics.

https://go.td.com/PodcastDisclosure

  continue reading

289 episodes

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