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Ken Marshall: Mastering AI-Driven Revenue Growth
Manage episode 501128720 series 3628253
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Ken Marshall, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it.
From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge.
We dive into:
- Why being data-informed beats being data-driven
- How generative engine optimization (GEO) can put you in front of AI-powered searchers
- Practical ways to start small with AI tools to solve real problems, one use case at a time
- The tech stack Ken uses to turn big ideas into shipped solutions
Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenmagma/
Learn more about his work at Revenue Zen.
This podcast is brought to you by MKG Marketing.
We manage the details. You capture the market.
- (00:00) - Introduction to Ken Marshall, CGO at RevenueZen
- (02:51) - The Importance of Experimentation in Marketing
- (05:50) - Morning Routines and Personal Insights
- (08:45) - Vulnerability in Leadership
- (11:28) - Generative Engine Optimization Explained
- (14:29) - Data-Informed vs. Data-Driven Strategies
- (17:29) - The Role of Founder Branding in Inbound Leads
- (20:31) - Engagement Metrics and Human Elements in Marketing
- (23:29) - Balancing Structure and Creativity in Content
- (26:23) - AI Tools for Marketing Efficiency
- (29:19) - Startup Content Strategy and Overcoming FOMO
- (32:18) - KPIs vs. Business Metrics in Marketing
- (35:34) - Lessons from Personal Peaks and Valleys
- (38:12) - Finding Joy and Balance in Life
Click here to view the episode transcript.
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