))
Mike Moreno: Marketing with Machines. A New Playbook for Visibility!
Manage episode 478554964 series 3628253
Content provided by Kerry Guard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kerry Guard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you stand out in a world where AI writes the first draft (and sometimes the final say)?
Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human insight still beats automation.
Connect with Mike on LinkedIn.
Sponsored by MKG Marketing : SEO & digital ads for complex B2B brands.
- (00:00) - Introduction to AI in Marketing
- (02:54) - The Rise of Fractional Marketing
- (06:09) - Navigating AI's Impact on Marketing
- (09:14) - The Importance of Messaging and Positioning
- (12:08) - SEO vs. Generative Engine Optimization
- (14:58) - Building Authority in a Competitive Landscape
- (18:13) - The Role of PR and Brand Alignment
- (20:47) - Authenticity in Marketing
- (24:14) - Data-Driven Marketing Strategies
- (26:54) - Customer-Centric Marketing Approaches
- (29:52) - Emotional Engagement in Marketing
- (33:03) - Final Thoughts and Advice
180 episodes
Share
