Artwork

Content provided by Dan Hafner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hafner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep. 389: Designing Your Best Product - with Daniel Andor

27:54
 
Share
 

Manage episode 460610289 series 2422007
Content provided by Dan Hafner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hafner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Meet Daniel Andor! In this episode, we discuss the importance of design in SaaS products and explore principles for creating well-designed user experiences. You can check out Daniel's company Durran here: https://www.durran.co/

  • Design is crucial for product adoption, user retention, and competitive advantage in SaaS
  • Effective design goes beyond aesthetics, encompassing user research, problem-solving, and aligning with customer needs
  • Starting with a design thinking mentality early in product development is key, especially in competitive markets
  • Design impacts user adoption, retention, and product differentiation
  • Goes beyond aesthetics to include user flows, problem-solving, and meeting customer expectations
  • Critical for activating users, demonstrating product value, and driving referrals
  • Importance increases with market competition and user expectations
  • Design thinking should start early, not just "prettying up" a functional product
  • Involves understanding customer problems, contexts, and expectations
  • Design process includes user research, persona creation, and prototyping
  • Importance of design increases with market competition and digitalization
  • Meet customers where they are (understand their context and needs)
  • Ensure the product works effectively for the specific customer
  • Know your customer and their problem deeply
  • Understand the competitive landscape and integrate or differentiate accordingly
  • Add elements of delight beyond basic functionality
  • Common issues: difficulty of use, missing features, unmet expectations
  • Duran's process:
  • Outcomes: Increased revenue, reduced churn, improved user satisfaction, market expansion
  • Consider investing in design thinking early in product development, especially for competitive markets
  • Involve cross-functional teams (including engineers) in the design process for diverse perspectives
  • Prioritize understanding customer needs and contexts before focusing on visual design
  • Implement user testing with prototypes before full development to validate solutions
  • For seed/pre-seed startups, consider professional design help to scale effectively and meet market expectations
  continue reading

391 episodes

Artwork
iconShare
 
Manage episode 460610289 series 2422007
Content provided by Dan Hafner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hafner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Meet Daniel Andor! In this episode, we discuss the importance of design in SaaS products and explore principles for creating well-designed user experiences. You can check out Daniel's company Durran here: https://www.durran.co/

  • Design is crucial for product adoption, user retention, and competitive advantage in SaaS
  • Effective design goes beyond aesthetics, encompassing user research, problem-solving, and aligning with customer needs
  • Starting with a design thinking mentality early in product development is key, especially in competitive markets
  • Design impacts user adoption, retention, and product differentiation
  • Goes beyond aesthetics to include user flows, problem-solving, and meeting customer expectations
  • Critical for activating users, demonstrating product value, and driving referrals
  • Importance increases with market competition and user expectations
  • Design thinking should start early, not just "prettying up" a functional product
  • Involves understanding customer problems, contexts, and expectations
  • Design process includes user research, persona creation, and prototyping
  • Importance of design increases with market competition and digitalization
  • Meet customers where they are (understand their context and needs)
  • Ensure the product works effectively for the specific customer
  • Know your customer and their problem deeply
  • Understand the competitive landscape and integrate or differentiate accordingly
  • Add elements of delight beyond basic functionality
  • Common issues: difficulty of use, missing features, unmet expectations
  • Duran's process:
  • Outcomes: Increased revenue, reduced churn, improved user satisfaction, market expansion
  • Consider investing in design thinking early in product development, especially for competitive markets
  • Involve cross-functional teams (including engineers) in the design process for diverse perspectives
  • Prioritize understanding customer needs and contexts before focusing on visual design
  • Implement user testing with prototypes before full development to validate solutions
  • For seed/pre-seed startups, consider professional design help to scale effectively and meet market expectations
  continue reading

391 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play