Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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S3 Ep92: Cultural listening for brands with Michael Howard, Founder and CEO of Nichefire
Manage episode 486393815 series 3301410
Content provided by Literal Humans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Literal Humans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Tech Can't Save Us, host Paul David is joined by Michael Howard, founder and CEO of Nichefire, an AI-powered cultural intelligence platform that helps major brands like Walmart, Kraft Heinz, and Nestle identify and predict emerging cultural trends before they hit the mainstream.
They discuss how cultural intelligence has evolved far beyond traditional social listening, allowing businesses to spot micro-trends that start in small online communities and behavioural shifts that companies have historically missed.
The conversation covers Nichefire's recent $2.6 million funding round, how the AI technology actually works to process data from multiple online sources, and Michael's journey from traditional marketing roles to founding a company that predicts cultural movements.
Find more about Nichefire here: https://nichefire.com/
Follow Michael Howard here: https://www.linkedin.com/in/mahmike7/
They discuss how cultural intelligence has evolved far beyond traditional social listening, allowing businesses to spot micro-trends that start in small online communities and behavioural shifts that companies have historically missed.
The conversation covers Nichefire's recent $2.6 million funding round, how the AI technology actually works to process data from multiple online sources, and Michael's journey from traditional marketing roles to founding a company that predicts cultural movements.
Find more about Nichefire here: https://nichefire.com/
Follow Michael Howard here: https://www.linkedin.com/in/mahmike7/
161 episodes
Share
Manage episode 486393815 series 3301410
Content provided by Literal Humans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Literal Humans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Tech Can't Save Us, host Paul David is joined by Michael Howard, founder and CEO of Nichefire, an AI-powered cultural intelligence platform that helps major brands like Walmart, Kraft Heinz, and Nestle identify and predict emerging cultural trends before they hit the mainstream.
They discuss how cultural intelligence has evolved far beyond traditional social listening, allowing businesses to spot micro-trends that start in small online communities and behavioural shifts that companies have historically missed.
The conversation covers Nichefire's recent $2.6 million funding round, how the AI technology actually works to process data from multiple online sources, and Michael's journey from traditional marketing roles to founding a company that predicts cultural movements.
Find more about Nichefire here: https://nichefire.com/
Follow Michael Howard here: https://www.linkedin.com/in/mahmike7/
They discuss how cultural intelligence has evolved far beyond traditional social listening, allowing businesses to spot micro-trends that start in small online communities and behavioural shifts that companies have historically missed.
The conversation covers Nichefire's recent $2.6 million funding round, how the AI technology actually works to process data from multiple online sources, and Michael's journey from traditional marketing roles to founding a company that predicts cultural movements.
Find more about Nichefire here: https://nichefire.com/
Follow Michael Howard here: https://www.linkedin.com/in/mahmike7/
161 episodes
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Similar to Tech Can't Save Us
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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