Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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S3 Ep99: Connecting content to revenue with Tom Rudnai, Founder & CEO of Demand-Genius
Manage episode 501396437 series 3301410
Content provided by Literal Humans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Literal Humans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Tech Can't Save Us, host Paul David is joined by Tom Rudnai, Founder and CEO of Demand-Genius.
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/
166 episodes
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Manage episode 501396437 series 3301410
Content provided by Literal Humans. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Literal Humans or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on Tech Can't Save Us, host Paul David is joined by Tom Rudnai, Founder and CEO of Demand-Genius.
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/
166 episodes
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Similar to Tech Can't Save Us
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
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